National Brand - A Challenge for Romania
<p>National brand is a relatively new concept. It appeared along with the economic globalization and it concerns the competition between nations in order to withdraw the attention of the investors, tourists, consumers, immigrants, media and foreign governments. In other words, a powerful, posi...
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| Format: | Article |
| Language: | English |
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Babes-Bolyai University, Cluj-Napoca
2007-10-01
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| Series: | Transylvanian Review of Administrative Sciences |
| Online Access: | https://rtsa.ro/tras/index.php/tras/article/view/375 |