UNDERSTANDING THE INTERRELATIONSHIPS AMONG RISK BEHAVIOUR, LEARNING AND MARKET ORIENTATIONS IN INTERNATIONAL BUSINESS RELATIONSHIPS

UNDERSTANDING THE INTERRELATIONSHIPS AMONG RISK BEHAVIOUR, LEARNING AND MARKET ORIENTATIONS IN INTERNATIONAL BUSINESS RELATIONSHIPS

This paper aims to provide understandings on the interrelationships among risk behaviour, learning orientation and market orientation and business relationship development. This paper was developed based on a qualitative study of six British firms exporting to the Indonesian market. Data was collect...

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Bibliographic Details
Main Author: Sulhaini .
Format: Article
Language:English
Published: Department of Management, Faculty of Economics and Business, Universitas Surabaya 2011-03-01
Series:Manajemen dan Bisnis
Subjects:
learning orientation, market orientation, risk behaviour
Online Access:https://www.journalmabis.org/mabis/article/view/177

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