Public AI imaginaries: How the debate on artificial intelligence was covered in Danish newspapers and magazines 1956–2021

This article investigates the media's construction of public perceptions of future human–machine relationships related to artificial intelligence (AI) development and reflects on how such perceptions play a role in shaping strategies for the use of AI in Denmark. Through a critical discourse an...

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Main Author: Scott Hansen Sne
Format: Article
Language:English
Published: Sciendo 2022-03-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.2478/nor-2022-0004
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author Scott Hansen Sne
author_facet Scott Hansen Sne
author_sort Scott Hansen Sne
collection DOAJ
description This article investigates the media's construction of public perceptions of future human–machine relationships related to artificial intelligence (AI) development and reflects on how such perceptions play a role in shaping strategies for the use of AI in Denmark. Through a critical discourse analysis of 253 newspaper and magazine articles published from 1956 to 2021, it shows how conflicting discursive positions are constructed, representing what I refer to as public AI imaginaries. The analysis shows that newspapers and magazines tend not to distinguish between futuristic descriptions of the human–machine relationship of AI and the human-centred principles of intelligence amplification (IA). Furthermore, it demonstrates how principles of IA are reflected in the Danish strategies for AI in practice. While the discursive ambiguity has fuelled public debate, it leaves the term AI relatively vague, thereby creating uncertainty rather than possibilities for a form of human-centered AI in empirical reality.
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spelling doaj.art-6030a76513e24050b92e57b98e8bef9a2023-09-02T16:24:35ZengSciendoNordicom Review2001-51192022-03-01431567810.2478/nor-2022-0004Public AI imaginaries: How the debate on artificial intelligence was covered in Danish newspapers and magazines 1956–2021Scott Hansen Sne0Department of Communication, University of Copenhagen, DenmarkThis article investigates the media's construction of public perceptions of future human–machine relationships related to artificial intelligence (AI) development and reflects on how such perceptions play a role in shaping strategies for the use of AI in Denmark. Through a critical discourse analysis of 253 newspaper and magazine articles published from 1956 to 2021, it shows how conflicting discursive positions are constructed, representing what I refer to as public AI imaginaries. The analysis shows that newspapers and magazines tend not to distinguish between futuristic descriptions of the human–machine relationship of AI and the human-centred principles of intelligence amplification (IA). Furthermore, it demonstrates how principles of IA are reflected in the Danish strategies for AI in practice. While the discursive ambiguity has fuelled public debate, it leaves the term AI relatively vague, thereby creating uncertainty rather than possibilities for a form of human-centered AI in empirical reality.https://doi.org/10.2478/nor-2022-0004imaginariesartificial intelligenceintelligence amplificationpublic discoursehuman–machine relationship
spellingShingle Scott Hansen Sne
Public AI imaginaries: How the debate on artificial intelligence was covered in Danish newspapers and magazines 1956–2021
Nordicom Review
imaginaries
artificial intelligence
intelligence amplification
public discourse
human–machine relationship
title Public AI imaginaries: How the debate on artificial intelligence was covered in Danish newspapers and magazines 1956–2021
title_full Public AI imaginaries: How the debate on artificial intelligence was covered in Danish newspapers and magazines 1956–2021
title_fullStr Public AI imaginaries: How the debate on artificial intelligence was covered in Danish newspapers and magazines 1956–2021
title_full_unstemmed Public AI imaginaries: How the debate on artificial intelligence was covered in Danish newspapers and magazines 1956–2021
title_short Public AI imaginaries: How the debate on artificial intelligence was covered in Danish newspapers and magazines 1956–2021
title_sort public ai imaginaries how the debate on artificial intelligence was covered in danish newspapers and magazines 1956 2021
topic imaginaries
artificial intelligence
intelligence amplification
public discourse
human–machine relationship
url https://doi.org/10.2478/nor-2022-0004
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