Internationalization of Culture through Traditional Arts: A Case of Japanese SMEs
There are two important subjects concerning internationalization strategies that are of interest to academia, the business community and society in general. The first one is internationalization of small and medium-sized enterprises (SMEs); the other one is internationalization of local cultures. Th...
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| Format: | Article |
| Language: | English |
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CBS Open Journals
2013-11-01
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| Series: | The Copenhagen Journal of Asian Studies |
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| Online Access: | https://rauli.cbs.dk/index.php/cjas/article/view/4166 |
| _version_ | 1811225958708936704 |
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| author | Gloria Garcia |
| author_facet | Gloria Garcia |
| author_sort | Gloria Garcia |
| collection | DOAJ |
| description | There are two important subjects concerning internationalization strategies that are of interest to academia, the business community and society in general. The first one is internationalization of small and medium-sized enterprises (SMEs); the other one is internationalization of local cultures. This article provides insights into the specific internationalization strategies used by Japanese SMEs to export traditional arts to foreign markets, focusing on Japanese pottery for the tea ceremony. SMEs encounter difficulties concerning limited resources in their internationalization process, but what is the situation of SMEs whose business activity is linked to indigenous cultural factors? The findings have been obtained from in-depth interviews with pottery artists as well as qualitative analysis of websites and other sources and they suggest a new previous phase in the export of products with a cultural meaning. I called this phase the 'reverse prior phase' and I argue that it might be a suitable way to start the internationalization process for Japanese traditional arts. |
| first_indexed | 2024-04-12T09:16:02Z |
| format | Article |
| id | doaj.art-603149de0c6045008a396afa81e1fab0 |
| institution | Directory Open Access Journal |
| issn | 2246-2163 |
| language | English |
| last_indexed | 2024-04-12T09:16:02Z |
| publishDate | 2013-11-01 |
| publisher | CBS Open Journals |
| record_format | Article |
| series | The Copenhagen Journal of Asian Studies |
| spelling | doaj.art-603149de0c6045008a396afa81e1fab02022-12-22T03:38:50ZengCBS Open JournalsThe Copenhagen Journal of Asian Studies2246-21632013-11-0130110.22439/cjas.v30i1.4166Internationalization of Culture through Traditional Arts: A Case of Japanese SMEsGloria GarciaThere are two important subjects concerning internationalization strategies that are of interest to academia, the business community and society in general. The first one is internationalization of small and medium-sized enterprises (SMEs); the other one is internationalization of local cultures. This article provides insights into the specific internationalization strategies used by Japanese SMEs to export traditional arts to foreign markets, focusing on Japanese pottery for the tea ceremony. SMEs encounter difficulties concerning limited resources in their internationalization process, but what is the situation of SMEs whose business activity is linked to indigenous cultural factors? The findings have been obtained from in-depth interviews with pottery artists as well as qualitative analysis of websites and other sources and they suggest a new previous phase in the export of products with a cultural meaning. I called this phase the 'reverse prior phase' and I argue that it might be a suitable way to start the internationalization process for Japanese traditional arts.https://rauli.cbs.dk/index.php/cjas/article/view/4166internationalization strategiesAsian SMEscultural aspects as differentiationJapanese culture. |
| spellingShingle | Gloria Garcia Internationalization of Culture through Traditional Arts: A Case of Japanese SMEs The Copenhagen Journal of Asian Studies internationalization strategies Asian SMEs cultural aspects as differentiation Japanese culture. |
| title | Internationalization of Culture through Traditional Arts: A Case of Japanese SMEs |
| title_full | Internationalization of Culture through Traditional Arts: A Case of Japanese SMEs |
| title_fullStr | Internationalization of Culture through Traditional Arts: A Case of Japanese SMEs |
| title_full_unstemmed | Internationalization of Culture through Traditional Arts: A Case of Japanese SMEs |
| title_short | Internationalization of Culture through Traditional Arts: A Case of Japanese SMEs |
| title_sort | internationalization of culture through traditional arts a case of japanese smes |
| topic | internationalization strategies Asian SMEs cultural aspects as differentiation Japanese culture. |
| url | https://rauli.cbs.dk/index.php/cjas/article/view/4166 |
| work_keys_str_mv | AT gloriagarcia internationalizationofculturethroughtraditionalartsacaseofjapanesesmes |