Internationalization of Culture through Traditional Arts: A Case of Japanese SMEs

Internationalization of Culture through Traditional Arts: A Case of Japanese SMEs

There are two important subjects concerning internationalization strategies that are of interest to academia, the business community and society in general. The first one is internationalization of small and medium-sized enterprises (SMEs); the other one is internationalization of local cultures. Th...

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Bibliographic Details
Main Author: Gloria Garcia
Format: Article
Language:English
Published: CBS Open Journals 2013-11-01
Series:The Copenhagen Journal of Asian Studies
Subjects:
internationalization strategies
Asian SMEs
cultural aspects as differentiation
Japanese culture.
Online Access:https://rauli.cbs.dk/index.php/cjas/article/view/4166

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