Direct selling: a distribution channel generating jobs in Russia
The goal of this article is to demonstrate that the system of direct sales, when viewed in an economic context, is an effective distribution channel that generates jobs and facilitates upward mobility in Russia. When compared to classic distribution systems, including large-scale distribution, small...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Peoples’ Friendship University of Russia (RUDN University)
2011-09-01
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| Series: | RUDN Journal of Economics |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/economics/article/view/12223 |
| _version_ | 1818383460881924096 |
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| author | N V Guilluy-Sulikashvili - Jean-Marcel Bloch |
| author_facet | N V Guilluy-Sulikashvili - Jean-Marcel Bloch |
| author_sort | N V Guilluy-Sulikashvili |
| collection | DOAJ |
| description | The goal of this article is to demonstrate that the system of direct sales, when viewed in an economic context, is an effective distribution channel that generates jobs and facilitates upward mobility in Russia. When compared to classic distribution systems, including large-scale distribution, small commerce and industrial enterprises, the system of direct sales relies more heavily on the human component. The system has proven to be very effective in Russia, where it has contributed to the development of a new model of capitalism. This new model is more social and based on human relations without the hierarchical constraints which characterize a more traditional profit-based capitalism. |
| first_indexed | 2024-12-14T03:06:44Z |
| format | Article |
| id | doaj.art-60332e3657e341b2ac5f8ab965a49307 |
| institution | Directory Open Access Journal |
| issn | 2313-2329 2408-8986 |
| language | English |
| last_indexed | 2024-12-14T03:06:44Z |
| publishDate | 2011-09-01 |
| publisher | Peoples’ Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | RUDN Journal of Economics |
| spelling | doaj.art-60332e3657e341b2ac5f8ab965a493072022-12-21T23:19:23ZengPeoples’ Friendship University of Russia (RUDN University)RUDN Journal of Economics2313-23292408-89862011-09-0103879412222Direct selling: a distribution channel generating jobs in RussiaN V Guilluy-Sulikashvili- Jean-Marcel Bloch0Лилльский Католический УниверситетThe goal of this article is to demonstrate that the system of direct sales, when viewed in an economic context, is an effective distribution channel that generates jobs and facilitates upward mobility in Russia. When compared to classic distribution systems, including large-scale distribution, small commerce and industrial enterprises, the system of direct sales relies more heavily on the human component. The system has proven to be very effective in Russia, where it has contributed to the development of a new model of capitalism. This new model is more social and based on human relations without the hierarchical constraints which characterize a more traditional profit-based capitalism.http://journals.rudn.ru/economics/article/view/12223прямые продажисетевой маркетингсоздание рабочих мест в России |
| spellingShingle | N V Guilluy-Sulikashvili - Jean-Marcel Bloch Direct selling: a distribution channel generating jobs in Russia RUDN Journal of Economics прямые продажи сетевой маркетинг создание рабочих мест в России |
| title | Direct selling: a distribution channel generating jobs in Russia |
| title_full | Direct selling: a distribution channel generating jobs in Russia |
| title_fullStr | Direct selling: a distribution channel generating jobs in Russia |
| title_full_unstemmed | Direct selling: a distribution channel generating jobs in Russia |
| title_short | Direct selling: a distribution channel generating jobs in Russia |
| title_sort | direct selling a distribution channel generating jobs in russia |
| topic | прямые продажи сетевой маркетинг создание рабочих мест в России |
| url | http://journals.rudn.ru/economics/article/view/12223 |
| work_keys_str_mv | AT nvguilluysulikashvili directsellingadistributionchannelgeneratingjobsinrussia AT jeanmarcelbloch directsellingadistributionchannelgeneratingjobsinrussia |