The contestation of the meaning of halal tourism

This study aims to analyze and describe the responses of tourist destination stakeholders on halal tourism branding embedded by the government and promoted by many countries, including Indonesia. This research uses qualitative approach and the data are collected through in-depth interviews with key...

Full description

Bibliographic Details
Main Authors: Slamet, Irwan Abdullah, Nur Quma Laila
Format: Article
Language:English
Published: Elsevier 2022-03-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844022003863
_version_ 1819173946887503872
author Slamet
Irwan Abdullah
Nur Quma Laila
author_facet Slamet
Irwan Abdullah
Nur Quma Laila
author_sort Slamet
collection DOAJ
description This study aims to analyze and describe the responses of tourist destination stakeholders on halal tourism branding embedded by the government and promoted by many countries, including Indonesia. This research uses qualitative approach and the data are collected through in-depth interviews with key informants. Purposive sampling technique is used to determine key informants. The judgment sampling method is used to determine the validity of the data and confirm the truths of the gathered information among the informants. Interpretive thematic analysis is used to analyze the data throughout its process that consisted of data collection, reduction, interpretation, presentation, and conclusions. The study results showed that halal tourism has been interpreted and understood in different ways, and these depend on the structural position of each group. This problem is not at the conceptual level for community leaders and tour guides, instead of at the actual practical level of halal services. This is because they have understood that most tourists are Muslims with strong religious ideals. Meanwhile, the government interprets the concept of halal tourism as a promotion media dominated by economic and political interests. Therefore, it is important to note that halal tourism branding is irrelevant for all tourist destinations.
first_indexed 2024-12-22T20:31:10Z
format Article
id doaj.art-603e402fae42466b99889abc79f0783a
institution Directory Open Access Journal
issn 2405-8440
language English
last_indexed 2024-12-22T20:31:10Z
publishDate 2022-03-01
publisher Elsevier
record_format Article
series Heliyon
spelling doaj.art-603e402fae42466b99889abc79f0783a2022-12-21T18:13:35ZengElsevierHeliyon2405-84402022-03-0183e09098The contestation of the meaning of halal tourism Slamet0Irwan Abdullah1Nur Quma Laila2Maulana Malik Ibrahim Islamic State University, Malang, 65144, Indonesia; Corresponding author.Universitas Gadjah Mada, Yogyakarta, 55281, IndonesiaUniversitas Gadjah Mada, Yogyakarta, 55281, IndonesiaThis study aims to analyze and describe the responses of tourist destination stakeholders on halal tourism branding embedded by the government and promoted by many countries, including Indonesia. This research uses qualitative approach and the data are collected through in-depth interviews with key informants. Purposive sampling technique is used to determine key informants. The judgment sampling method is used to determine the validity of the data and confirm the truths of the gathered information among the informants. Interpretive thematic analysis is used to analyze the data throughout its process that consisted of data collection, reduction, interpretation, presentation, and conclusions. The study results showed that halal tourism has been interpreted and understood in different ways, and these depend on the structural position of each group. This problem is not at the conceptual level for community leaders and tour guides, instead of at the actual practical level of halal services. This is because they have understood that most tourists are Muslims with strong religious ideals. Meanwhile, the government interprets the concept of halal tourism as a promotion media dominated by economic and political interests. Therefore, it is important to note that halal tourism branding is irrelevant for all tourist destinations.http://www.sciencedirect.com/science/article/pii/S2405844022003863DifferenceContestationMeaningBrandingHalal tourism
spellingShingle Slamet
Irwan Abdullah
Nur Quma Laila
The contestation of the meaning of halal tourism
Heliyon
Difference
Contestation
Meaning
Branding
Halal tourism
title The contestation of the meaning of halal tourism
title_full The contestation of the meaning of halal tourism
title_fullStr The contestation of the meaning of halal tourism
title_full_unstemmed The contestation of the meaning of halal tourism
title_short The contestation of the meaning of halal tourism
title_sort contestation of the meaning of halal tourism
topic Difference
Contestation
Meaning
Branding
Halal tourism
url http://www.sciencedirect.com/science/article/pii/S2405844022003863
work_keys_str_mv AT slamet thecontestationofthemeaningofhalaltourism
AT irwanabdullah thecontestationofthemeaningofhalaltourism
AT nurqumalaila thecontestationofthemeaningofhalaltourism
AT slamet contestationofthemeaningofhalaltourism
AT irwanabdullah contestationofthemeaningofhalaltourism
AT nurqumalaila contestationofthemeaningofhalaltourism