How the introduction of the COVID-19 tracing apps affects future tracking technology adoption
Purpose – Studies on the coronavirus disease 2019 (COVID-19) tracing apps have mostly focused on how to optimize adoption and continuous use, but did not consider potential long-term effects of their introduction. This study aims to analyse whether the characteristics of the recent introduction of t...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2022-08-01
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| Series: | Digital Transformation and Society |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/DTS-05-2022-0015/full/pdf |
| _version_ | 1797786223230582784 |
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| author | Christian Matt Mena Teebken Beril Özcan |
| author_facet | Christian Matt Mena Teebken Beril Özcan |
| author_sort | Christian Matt |
| collection | DOAJ |
| description | Purpose – Studies on the coronavirus disease 2019 (COVID-19) tracing apps have mostly focused on how to optimize adoption and continuous use, but did not consider potential long-term effects of their introduction. This study aims to analyse whether the characteristics of the recent introduction of tracing apps may negatively impact individuals' attitudes and intentions to adopt future tracking technology. Design/methodology/approach – In an online experiment across three countries (Australia, Germany, UK), the authors measured how perceived benefits of COVID-19 tracing apps as well as specific government and campaign-related factors affect privacy concerns, attitude towards future tracking apps and intention to adopt. The authors manipulated the type of provider (governmental vs private) and the type of beneficiaries of the future tracking technology app (the individual alone or also the public) as determinants of adoption. Findings – The authors find that privacy concerns towards the COVID-19 tracing apps negatively impact attitude and intention to adopt future tracking apps. Future adoption is more likely if the app is provided by the government, whereas additional benefits to the public do not positively stimulate adoption. Second, the study analyzed different factors, including perceptions on governments and the app introduction, as well as perceived benefits. Originality/value – Taking the introduction of COVID-19 apps in different countries as a basis, the authors link both perceived benefits and contextual factors to privacy concerns, attitudes towards and intention to adopt the related technology in the future. The authors hereby clarify the responsibility of governmental actors who conduct large-scale technology introductions for the future diffusion of related technologies. |
| first_indexed | 2024-03-13T01:04:49Z |
| format | Article |
| id | doaj.art-605f88e0eddd431587f1e0f6cdbe2336 |
| institution | Directory Open Access Journal |
| issn | 2755-0761 2755-077X |
| language | English |
| last_indexed | 2024-03-13T01:04:49Z |
| publishDate | 2022-08-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Digital Transformation and Society |
| spelling | doaj.art-605f88e0eddd431587f1e0f6cdbe23362023-07-06T06:47:46ZengEmerald PublishingDigital Transformation and Society2755-07612755-077X2022-08-01119511410.1108/DTS-05-2022-0015How the introduction of the COVID-19 tracing apps affects future tracking technology adoptionChristian Matt0Mena Teebken1Beril Özcan2Institute for Information Systems, University of Bern, Bern, SwitzerlandInstitute for Digital Management and New Media, LMU Munich, Munich, GermanyInstitute for Digital Management and New Media, LMU Munich, Munich, GermanyPurpose – Studies on the coronavirus disease 2019 (COVID-19) tracing apps have mostly focused on how to optimize adoption and continuous use, but did not consider potential long-term effects of their introduction. This study aims to analyse whether the characteristics of the recent introduction of tracing apps may negatively impact individuals' attitudes and intentions to adopt future tracking technology. Design/methodology/approach – In an online experiment across three countries (Australia, Germany, UK), the authors measured how perceived benefits of COVID-19 tracing apps as well as specific government and campaign-related factors affect privacy concerns, attitude towards future tracking apps and intention to adopt. The authors manipulated the type of provider (governmental vs private) and the type of beneficiaries of the future tracking technology app (the individual alone or also the public) as determinants of adoption. Findings – The authors find that privacy concerns towards the COVID-19 tracing apps negatively impact attitude and intention to adopt future tracking apps. Future adoption is more likely if the app is provided by the government, whereas additional benefits to the public do not positively stimulate adoption. Second, the study analyzed different factors, including perceptions on governments and the app introduction, as well as perceived benefits. Originality/value – Taking the introduction of COVID-19 apps in different countries as a basis, the authors link both perceived benefits and contextual factors to privacy concerns, attitudes towards and intention to adopt the related technology in the future. The authors hereby clarify the responsibility of governmental actors who conduct large-scale technology introductions for the future diffusion of related technologies.https://www.emerald.com/insight/content/doi/10.1108/DTS-05-2022-0015/full/pdfCOVID-19 tracing appsApp campaignsTracking app adoptionPerceived benefitsAttitude |
| spellingShingle | Christian Matt Mena Teebken Beril Özcan How the introduction of the COVID-19 tracing apps affects future tracking technology adoption Digital Transformation and Society COVID-19 tracing apps App campaigns Tracking app adoption Perceived benefits Attitude |
| title | How the introduction of the COVID-19 tracing apps affects future tracking technology adoption |
| title_full | How the introduction of the COVID-19 tracing apps affects future tracking technology adoption |
| title_fullStr | How the introduction of the COVID-19 tracing apps affects future tracking technology adoption |
| title_full_unstemmed | How the introduction of the COVID-19 tracing apps affects future tracking technology adoption |
| title_short | How the introduction of the COVID-19 tracing apps affects future tracking technology adoption |
| title_sort | how the introduction of the covid 19 tracing apps affects future tracking technology adoption |
| topic | COVID-19 tracing apps App campaigns Tracking app adoption Perceived benefits Attitude |
| url | https://www.emerald.com/insight/content/doi/10.1108/DTS-05-2022-0015/full/pdf |
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