Digital Embodiment as a Tool for Constructing the Self in Politics

This article offers an exploration of the theoretical and methodological implications related to the concept of digital embodiment in the field of contemporary communication. It seeks to analyze a crucial intersection between the virtual and material dimensions of human experience, enabling a deeper...

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Main Authors: Vincenzo Auriemma, Daniele Battista, Serena Quarta
Format: Article
Language:English
Published: MDPI AG 2023-12-01
Series:Societies
Subjects:
Online Access:https://www.mdpi.com/2075-4698/13/12/261
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author Vincenzo Auriemma
Daniele Battista
Serena Quarta
author_facet Vincenzo Auriemma
Daniele Battista
Serena Quarta
author_sort Vincenzo Auriemma
collection DOAJ
description This article offers an exploration of the theoretical and methodological implications related to the concept of digital embodiment in the field of contemporary communication. It seeks to analyze a crucial intersection between the virtual and material dimensions of human experience, enabling a deeper understanding of how bodies are shaped, visualized, and experienced in the digital age. Specifically, through this conceptual lens, we examine how human bodies are engaged in continuous interaction with digital technologies, giving rise to new forms of presence and identity. Therefore, we will seek to analyze how the personalization of the body within political communication has been profoundly affected by the virtualization of human experience. Next, we will introduce a new approach, useful for studying this fusion, that can emphasize the importance of analyzing this issue using ethnography, which is useful for fully understanding the complex dynamics surrounding the personalized digital body.
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spelling doaj.art-6071b9d6e2224306904fa02c6210da472023-12-22T14:42:44ZengMDPI AGSocieties2075-46982023-12-01131226110.3390/soc13120261Digital Embodiment as a Tool for Constructing the Self in PoliticsVincenzo Auriemma0Daniele Battista1Serena Quarta2Dipartimento di Studi Politici e Sociali, Università degli Studi di Salerno, 84084 Salerno, SA, ItalyDipartimento di Scienze Aziendali—Management & Innovation Systems/DISA-MIS, Università degli Studi di Salerno, 84084 Salerno, SA, ItalyDipartimento di Studi Politici e Sociali, Università degli Studi di Salerno, 84084 Salerno, SA, ItalyThis article offers an exploration of the theoretical and methodological implications related to the concept of digital embodiment in the field of contemporary communication. It seeks to analyze a crucial intersection between the virtual and material dimensions of human experience, enabling a deeper understanding of how bodies are shaped, visualized, and experienced in the digital age. Specifically, through this conceptual lens, we examine how human bodies are engaged in continuous interaction with digital technologies, giving rise to new forms of presence and identity. Therefore, we will seek to analyze how the personalization of the body within political communication has been profoundly affected by the virtualization of human experience. Next, we will introduce a new approach, useful for studying this fusion, that can emphasize the importance of analyzing this issue using ethnography, which is useful for fully understanding the complex dynamics surrounding the personalized digital body.https://www.mdpi.com/2075-4698/13/12/261digital embodimentco-construction of the selfmetamorphosis of the bodyethnographic research
spellingShingle Vincenzo Auriemma
Daniele Battista
Serena Quarta
Digital Embodiment as a Tool for Constructing the Self in Politics
Societies
digital embodiment
co-construction of the self
metamorphosis of the body
ethnographic research
title Digital Embodiment as a Tool for Constructing the Self in Politics
title_full Digital Embodiment as a Tool for Constructing the Self in Politics
title_fullStr Digital Embodiment as a Tool for Constructing the Self in Politics
title_full_unstemmed Digital Embodiment as a Tool for Constructing the Self in Politics
title_short Digital Embodiment as a Tool for Constructing the Self in Politics
title_sort digital embodiment as a tool for constructing the self in politics
topic digital embodiment
co-construction of the self
metamorphosis of the body
ethnographic research
url https://www.mdpi.com/2075-4698/13/12/261
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