Attitudes of Consumers from Subotica toward Advertising through Sport among the Question how Often they Participate in Sports Activities
This research was aimed at gaining relevant knowledge about the attitudes of Subotica consumers toward advertising through sport among the question how often they participate in sports activities. The sample included 168 students from Chemical, Biotechnology and Medicine Department in Subotica, divi...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy
2018-07-01
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| Series: | Journal of Anthropology of Sport and Physical Education |
| Subjects: | |
| Online Access: | http://www.jaspe.ac.me/clanci/JASPE_July_2018_Maksimovic_93-98.pdf |
| _version_ | 1828772439445733376 |
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| author | Nebojsa Maksimovic Natasa Sekulic Marin Corluka |
| author_facet | Nebojsa Maksimovic Natasa Sekulic Marin Corluka |
| author_sort | Nebojsa Maksimovic |
| collection | DOAJ |
| description | This research was aimed at gaining relevant knowledge about the attitudes of Subotica consumers toward advertising through sport among the question how often they participate in sports activities. The sample included 168 students from Chemical, Biotechnology and Medicine Department in Subotica, divided into six subsample groups: consumers who do not participate in sport activities at all, then consumers who participate in sport activities less than ones a month, next 1–4 a month, 5–10 a month, 11–20 a month, as well as consumers participate in sport activities more than 20 times a month. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analyzed by multivariate analysis (MANOVA) and univariate analysis (ANOVA) and Post Hoc test. Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as between all three variables at a significance level of p=.000. Hence, it is interesting to highlight that it was found there are significant differences showed up between the consumers who participate in various sports activities. The significant differences were found in one of three variables, while the consumers who participate less than 4 times a moths had much more negative attitudes toward advertising though sport. |
| first_indexed | 2024-12-11T14:43:45Z |
| format | Article |
| id | doaj.art-607adba6702b47ca86d177615477e164 |
| institution | Directory Open Access Journal |
| issn | 2536-569X 2536-5703 |
| language | English |
| last_indexed | 2024-12-11T14:43:45Z |
| publishDate | 2018-07-01 |
| publisher | University of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports Academy |
| record_format | Article |
| series | Journal of Anthropology of Sport and Physical Education |
| spelling | doaj.art-607adba6702b47ca86d177615477e1642022-12-22T01:01:46ZengUniversity of Montenegro, Faculty for Sport and Physical Education, Montenegrin Sports AcademyJournal of Anthropology of Sport and Physical Education2536-569X2536-57032018-07-0123939810.26773/jaspe.180716Attitudes of Consumers from Subotica toward Advertising through Sport among the Question how Often they Participate in Sports ActivitiesNebojsa Maksimovic0Natasa Sekulic1Marin Corluka2University of Novi Sad, Faculty of Sport and Physical Education, Novi Sad, SerbiaVocational College, Chemical, Biotechnology and Medicine Department, Subotica, SerbiaUniversity of Mostar, Faculty of Mathematics and Science Education, Mostar, Bosnia and HerzegovinaThis research was aimed at gaining relevant knowledge about the attitudes of Subotica consumers toward advertising through sport among the question how often they participate in sports activities. The sample included 168 students from Chemical, Biotechnology and Medicine Department in Subotica, divided into six subsample groups: consumers who do not participate in sport activities at all, then consumers who participate in sport activities less than ones a month, next 1–4 a month, 5–10 a month, 11–20 a month, as well as consumers participate in sport activities more than 20 times a month. The sample of variables contained the system of three general attitudes which were modelled by seven-point Likert scale. The results of the measuring were analyzed by multivariate analysis (MANOVA) and univariate analysis (ANOVA) and Post Hoc test. Based on the statistical analyses it was found that significant differences occur at multivariate level, as well as between all three variables at a significance level of p=.000. Hence, it is interesting to highlight that it was found there are significant differences showed up between the consumers who participate in various sports activities. The significant differences were found in one of three variables, while the consumers who participate less than 4 times a moths had much more negative attitudes toward advertising though sport.http://www.jaspe.ac.me/clanci/JASPE_July_2018_Maksimovic_93-98.pdfAttitudesAdvertisingSports EventsPodgorica |
| spellingShingle | Nebojsa Maksimovic Natasa Sekulic Marin Corluka Attitudes of Consumers from Subotica toward Advertising through Sport among the Question how Often they Participate in Sports Activities Journal of Anthropology of Sport and Physical Education Attitudes Advertising Sports Events Podgorica |
| title | Attitudes of Consumers from Subotica toward Advertising through Sport among the Question how Often they Participate in Sports Activities |
| title_full | Attitudes of Consumers from Subotica toward Advertising through Sport among the Question how Often they Participate in Sports Activities |
| title_fullStr | Attitudes of Consumers from Subotica toward Advertising through Sport among the Question how Often they Participate in Sports Activities |
| title_full_unstemmed | Attitudes of Consumers from Subotica toward Advertising through Sport among the Question how Often they Participate in Sports Activities |
| title_short | Attitudes of Consumers from Subotica toward Advertising through Sport among the Question how Often they Participate in Sports Activities |
| title_sort | attitudes of consumers from subotica toward advertising through sport among the question how often they participate in sports activities |
| topic | Attitudes Advertising Sports Events Podgorica |
| url | http://www.jaspe.ac.me/clanci/JASPE_July_2018_Maksimovic_93-98.pdf |
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