The Impact of a Negative Media Event on Public Attitudes Towards Animal Welfare in the Red Meat Industry

The Impact of a Negative Media Event on Public Attitudes Towards Animal Welfare in the Red Meat Industry

Public perception of livestock industries and consumer trust in farmers can affect consumer behaviour and impact on social license to farm. Coincidental with a large random telephone survey of Australian public attitudes and behaviour towards the red meat industry, a media campaign exposing animal c...

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Bibliographic Details
Main Authors: Maxine Rice, Lauren M. Hemsworth, Paul H. Hemsworth, Grahame J. Coleman
Format: Article
Language:English
Published: MDPI AG 2020-04-01
Series:Animals
Subjects:
public attitudes
behaviour
media, live export, animal welfare, red meat industry
Online Access:https://www.mdpi.com/2076-2615/10/4/619

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