| Summary: | Developments in information and communication technology are increasingly transforming spatial relationships in tourism from a local into a global dimension. The virtual reality (VR) technology developed in this context is an important tool in this transformation. Virtual reality is an interactive environment generated by computers which enables participants to create countless real and unreal simulated experiences. The aim of this study is to describe virtual reality in the context of the tourism industry, to offer an evaluation by summarizing previous studies and conducting a situation analysis of virtual reality applications in terms of tourism via a SWOT analysis. The results of the situation analysis can be used to remark upon the place of VR technology in the tourism industry. In this framework, some suggestions for the tourism industry and future studies are given.
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