Self-construal priming modulates sonic seasoning
Introduction“Sonic seasoning” is when music influences the real taste experiences of consumers. “Self-construal” is how individuals perceive, understand, and interpret themselves. Numerous studies have shown that independent and interdependent self-construal priming can affect a person's cognit...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-04-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1041202/full |
| _version_ | 1797854133226569728 |
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| author | Jingxian Xu Xiyu Guo Mengying Liu Hui Xu Jianping Huang |
| author_facet | Jingxian Xu Xiyu Guo Mengying Liu Hui Xu Jianping Huang |
| author_sort | Jingxian Xu |
| collection | DOAJ |
| description | Introduction“Sonic seasoning” is when music influences the real taste experiences of consumers. “Self-construal” is how individuals perceive, understand, and interpret themselves. Numerous studies have shown that independent and interdependent self-construal priming can affect a person's cognition and behavior; however, their moderating effect on the sonic seasoning effect remains unclear.MethodsThis experiment was a 2 (self-construal priming: independent self-construal or interdependent self-construal) × 2 (chocolate: milk chocolate or dark chocolate) × 2 (emotional music: positive emotional music or negative emotional music) mixed design, and explored the moderating role of self-construal priming and the effect of emotional music on taste by comparing participants' evaluations of chocolates while listening to positive or negative music after different levels of self-construal priming.ResultsAfter initiating independent self-construal, participants increased their ratings of milk chocolate sweetness when listening to music that elicited positive emotions, t(32) = 3.11, p = 0.004, Cohen's d = 0.54, 95% CI = [0.33, 1.61]. In contrast, interdependent self-construal priming led participants to perceive dark chocolate as sweeter when they heard positive music, t(29) = 3.63, p = 0.001, Cohen's d = 0.66, 95%CI = [0.44, 1.56].DiscussionThis study provides evidence for improving people's individual eating experience and enjoyment of food. |
| first_indexed | 2024-04-09T20:00:50Z |
| format | Article |
| id | doaj.art-60af3ea68a694ddb8ef76f78708cd34d |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-09T20:00:50Z |
| publishDate | 2023-04-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-60af3ea68a694ddb8ef76f78708cd34d2023-04-03T04:36:10ZengFrontiers Media S.A.Frontiers in Psychology1664-10782023-04-011410.3389/fpsyg.2023.10412021041202Self-construal priming modulates sonic seasoningJingxian Xu0Xiyu Guo1Mengying Liu2Hui Xu3Jianping Huang4Department of Psychology, Soochow University, Suzhou, ChinaDepartment of Psychology, Soochow University, Suzhou, ChinaDepartment of Psychology, Soochow University, Suzhou, ChinaSchool of Public Affairs, Zhejiang University, Hangzhou, ChinaDepartment of Psychology, Soochow University, Suzhou, ChinaIntroduction“Sonic seasoning” is when music influences the real taste experiences of consumers. “Self-construal” is how individuals perceive, understand, and interpret themselves. Numerous studies have shown that independent and interdependent self-construal priming can affect a person's cognition and behavior; however, their moderating effect on the sonic seasoning effect remains unclear.MethodsThis experiment was a 2 (self-construal priming: independent self-construal or interdependent self-construal) × 2 (chocolate: milk chocolate or dark chocolate) × 2 (emotional music: positive emotional music or negative emotional music) mixed design, and explored the moderating role of self-construal priming and the effect of emotional music on taste by comparing participants' evaluations of chocolates while listening to positive or negative music after different levels of self-construal priming.ResultsAfter initiating independent self-construal, participants increased their ratings of milk chocolate sweetness when listening to music that elicited positive emotions, t(32) = 3.11, p = 0.004, Cohen's d = 0.54, 95% CI = [0.33, 1.61]. In contrast, interdependent self-construal priming led participants to perceive dark chocolate as sweeter when they heard positive music, t(29) = 3.63, p = 0.001, Cohen's d = 0.66, 95%CI = [0.44, 1.56].DiscussionThis study provides evidence for improving people's individual eating experience and enjoyment of food.https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1041202/fullself-construal primingemotional musicsensory marketingsonic seasoningtasting experience |
| spellingShingle | Jingxian Xu Xiyu Guo Mengying Liu Hui Xu Jianping Huang Self-construal priming modulates sonic seasoning Frontiers in Psychology self-construal priming emotional music sensory marketing sonic seasoning tasting experience |
| title | Self-construal priming modulates sonic seasoning |
| title_full | Self-construal priming modulates sonic seasoning |
| title_fullStr | Self-construal priming modulates sonic seasoning |
| title_full_unstemmed | Self-construal priming modulates sonic seasoning |
| title_short | Self-construal priming modulates sonic seasoning |
| title_sort | self construal priming modulates sonic seasoning |
| topic | self-construal priming emotional music sensory marketing sonic seasoning tasting experience |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1041202/full |
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