Self-construal priming modulates sonic seasoning

Introduction“Sonic seasoning” is when music influences the real taste experiences of consumers. “Self-construal” is how individuals perceive, understand, and interpret themselves. Numerous studies have shown that independent and interdependent self-construal priming can affect a person's cognit...

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Bibliographic Details
Main Authors: Jingxian Xu, Xiyu Guo, Mengying Liu, Hui Xu, Jianping Huang
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-04-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1041202/full