Sport sponsorship from perspective of great industrial companies’ managers
The objective of this research was to analysis the perspective of great industrial companies’ managers about effective factors on attracting sponsors in professional sport. According to this objective, the statistical population of this study included senior managers of all great industrial companie...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Selcuk University Press
2016-12-01
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| Series: | Türk Spor ve Egzersiz Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/269671 |
| _version_ | 1826902923004608512 |
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| author | İman Mırzaeı Abdolrahman Mehdıpour Tahereh Azmsha |
| author_facet | İman Mırzaeı Abdolrahman Mehdıpour Tahereh Azmsha |
| author_sort | İman Mırzaeı |
| collection | DOAJ |
| description | The
objective of this research was to analysis the perspective of great industrial
companies’ managers about effective factors on attracting sponsors in
professional sport. According to this objective, the statistical population of
this study included senior managers of all great industrial companies in
Khuzestan province in Iran. The questionnaire of this study was a scholar-made
questionnaire which its Content validity was confirmed by professors and sport
management experts and its reliability and construct validity were also
examined. In order to analyze the data of this research, exploratory factor
analysis and path analysis methods were used by SPSS and Smart-PLS software.
Exploratory factor analysis demonstrated that there are 4 factors attracting
sponsors and these factors indicated 68/8% of total variance. These factors
were “economic-marketing”, “media”, “legal and juridical” and finally “sport
teams and spectators”. According to the final results of path analysis, media
factor gained the first rank among 4 recommended total factors. Based on the
findings of the present research, it is suggested that officials and managers
of sport teams in order to attract sponsors from industrial companies, should
have special attention to cases such as improve the quality and use of modern
technology in live broadcasting of sport events, spreading media coverage of
sport events, creating and using laws related to TV broadcasting rights, Employing
famous players and coaches in sport teams and attracting more spectators. |
| first_indexed | 2024-03-10T03:06:42Z |
| format | Article |
| id | doaj.art-60be11880e884031a4cae5a0bb8fbedb |
| institution | Directory Open Access Journal |
| issn | 2147-5652 |
| language | English |
| last_indexed | 2025-02-17T07:47:01Z |
| publishDate | 2016-12-01 |
| publisher | Selcuk University Press |
| record_format | Article |
| series | Türk Spor ve Egzersiz Dergisi |
| spelling | doaj.art-60be11880e884031a4cae5a0bb8fbedb2025-01-03T01:23:53ZengSelcuk University PressTürk Spor ve Egzersiz Dergisi2147-56522016-12-011831710.15314/tsed.vi.286846154Sport sponsorship from perspective of great industrial companies’ managersİman MırzaeıAbdolrahman MehdıpourTahereh AzmshaThe objective of this research was to analysis the perspective of great industrial companies’ managers about effective factors on attracting sponsors in professional sport. According to this objective, the statistical population of this study included senior managers of all great industrial companies in Khuzestan province in Iran. The questionnaire of this study was a scholar-made questionnaire which its Content validity was confirmed by professors and sport management experts and its reliability and construct validity were also examined. In order to analyze the data of this research, exploratory factor analysis and path analysis methods were used by SPSS and Smart-PLS software. Exploratory factor analysis demonstrated that there are 4 factors attracting sponsors and these factors indicated 68/8% of total variance. These factors were “economic-marketing”, “media”, “legal and juridical” and finally “sport teams and spectators”. According to the final results of path analysis, media factor gained the first rank among 4 recommended total factors. Based on the findings of the present research, it is suggested that officials and managers of sport teams in order to attract sponsors from industrial companies, should have special attention to cases such as improve the quality and use of modern technology in live broadcasting of sport events, spreading media coverage of sport events, creating and using laws related to TV broadcasting rights, Employing famous players and coaches in sport teams and attracting more spectators.https://dergipark.org.tr/tr/download/article-file/269671company managerssmart-plssport sponsorship |
| spellingShingle | İman Mırzaeı Abdolrahman Mehdıpour Tahereh Azmsha Sport sponsorship from perspective of great industrial companies’ managers Türk Spor ve Egzersiz Dergisi company managers smart-pls sport sponsorship |
| title | Sport sponsorship from perspective of great industrial companies’ managers |
| title_full | Sport sponsorship from perspective of great industrial companies’ managers |
| title_fullStr | Sport sponsorship from perspective of great industrial companies’ managers |
| title_full_unstemmed | Sport sponsorship from perspective of great industrial companies’ managers |
| title_short | Sport sponsorship from perspective of great industrial companies’ managers |
| title_sort | sport sponsorship from perspective of great industrial companies managers |
| topic | company managers smart-pls sport sponsorship |
| url | https://dergipark.org.tr/tr/download/article-file/269671 |
| work_keys_str_mv | AT imanmırzaeı sportsponsorshipfromperspectiveofgreatindustrialcompaniesmanagers AT abdolrahmanmehdıpour sportsponsorshipfromperspectiveofgreatindustrialcompaniesmanagers AT taherehazmsha sportsponsorshipfromperspectiveofgreatindustrialcompaniesmanagers |