THE NEXUS BETWEEN ENTREPRENEURIAL MARKETING AND MICRO SCALE BUSINESS PERFORMANCE IN OGUN STATE, NIGERIA

THE NEXUS BETWEEN ENTREPRENEURIAL MARKETING AND MICRO SCALE BUSINESS PERFORMANCE IN OGUN STATE, NIGERIA

The study investigated the relationship between entrepreneurial marketing dimensions and performance of micro scale businesses in Ogun East Senatorial District in Ogun Stae, Nigeria. The survey research design was employed and purposive sampling technique was used to select a sample of 259 out of th...

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Bibliographic Details
Main Authors: Michael Segun OGUNMUYIWA, Sarat Ololade ONANUGA
Format: Article
Language:English
Published: Publishing House of Rzeszow University of Technology 2022-10-01
Series:Modern Management Review
Subjects:
entrepreneurship
marketing
entrepreneurial marketing
micro scale business
performance
Online Access:https://journals.prz.edu.pl/mmr/article/view/634

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