Lockvogelangebote und Rabattschlachten: Der Bierverkauf des Lebensmitteleinzelhandels in den 1970er und 1980er Jahren
Previously undiscovered market studies show that the sale of beer as a loss-leader offer was already used as a competitive tool in food retailing in the 1970s and became an important feature of aggressive competition among retailers in the 1980s. The article illustrates the specific assortment and p...
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| Format: | Article |
| Language: | deu |
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De Gruyter
2023-11-01
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| Series: | Jahrbuch für Wirtschaftsgeschichte |
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| Online Access: | https://doi.org/10.1515/jbwg-2023-0021 |