Girls Girls Girls Girls Girls: The Trans-Atlantic Mass Magazine Culture of the 1920s as a Gendered Affair

The article explores the ways in which illustrated magazines of the Weimar period contribute to a larger gendering of transnational exchange, particularly through image-text doubling and shifts. It takes the Weimar society magazine Uhu as a major reference point, investigating how it modelled itself...

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Main Author: Ruth Mayer
Format: Article
Language:English
Published: Ghent University 2023-02-01
Series:Journal of European Periodical Studies
Subjects:
Online Access:https://openjournals.ugent.be/jeps/article/id/84787/
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author Ruth Mayer
author_facet Ruth Mayer
author_sort Ruth Mayer
collection DOAJ
description The article explores the ways in which illustrated magazines of the Weimar period contribute to a larger gendering of transnational exchange, particularly through image-text doubling and shifts. It takes the Weimar society magazine Uhu as a major reference point, investigating how it modelled itself on American lifestyle and ‘smart’ magazines and made use of the iconic figure of the ‘Girl’ to carve out a spatio-temporal continuum between ‘Amerika’ and Europe. While the Girl is a figure of the stage and screen as much as of the modern magazine, it is in the magazine that this figure comes into her own. The Girl incorporates modernity as a multimodal and multifaceted configuration much like the modern magazine itself. The article argues that the Girl enters the illustrated magazines not only as a subject matter but also as a tool of gendered self-reflection, particularly in the work of female writers, illustrators, and photographers.
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spelling doaj.art-611064fffd95469180066414497029472023-08-22T08:49:52ZengGhent UniversityJournal of European Periodical Studies2506-65872023-02-017210.21825/jeps.84787Girls Girls Girls Girls Girls: The Trans-Atlantic Mass Magazine Culture of the 1920s as a Gendered AffairRuth Mayer0English - American Studies, Leibniz Universität HannoverThe article explores the ways in which illustrated magazines of the Weimar period contribute to a larger gendering of transnational exchange, particularly through image-text doubling and shifts. It takes the Weimar society magazine Uhu as a major reference point, investigating how it modelled itself on American lifestyle and ‘smart’ magazines and made use of the iconic figure of the ‘Girl’ to carve out a spatio-temporal continuum between ‘Amerika’ and Europe. While the Girl is a figure of the stage and screen as much as of the modern magazine, it is in the magazine that this figure comes into her own. The Girl incorporates modernity as a multimodal and multifaceted configuration much like the modern magazine itself. The article argues that the Girl enters the illustrated magazines not only as a subject matter but also as a tool of gendered self-reflection, particularly in the work of female writers, illustrators, and photographers.https://openjournals.ugent.be/jeps/article/id/84787/Weimar periodicalsGirlkultursmart magazinesUhuErich KästnerYva
spellingShingle Ruth Mayer
Girls Girls Girls Girls Girls: The Trans-Atlantic Mass Magazine Culture of the 1920s as a Gendered Affair
Journal of European Periodical Studies
Weimar periodicals
Girlkultur
smart magazines
Uhu
Erich Kästner
Yva
title Girls Girls Girls Girls Girls: The Trans-Atlantic Mass Magazine Culture of the 1920s as a Gendered Affair
title_full Girls Girls Girls Girls Girls: The Trans-Atlantic Mass Magazine Culture of the 1920s as a Gendered Affair
title_fullStr Girls Girls Girls Girls Girls: The Trans-Atlantic Mass Magazine Culture of the 1920s as a Gendered Affair
title_full_unstemmed Girls Girls Girls Girls Girls: The Trans-Atlantic Mass Magazine Culture of the 1920s as a Gendered Affair
title_short Girls Girls Girls Girls Girls: The Trans-Atlantic Mass Magazine Culture of the 1920s as a Gendered Affair
title_sort girls girls girls girls girls the trans atlantic mass magazine culture of the 1920s as a gendered affair
topic Weimar periodicals
Girlkultur
smart magazines
Uhu
Erich Kästner
Yva
url https://openjournals.ugent.be/jeps/article/id/84787/
work_keys_str_mv AT ruthmayer girlsgirlsgirlsgirlsgirlsthetransatlanticmassmagazinecultureofthe1920sasagenderedaffair