The Complexity of Interaction between Social Media Platforms and Organizational Performance
ABSTRACT: Social media platforms (SMPs) have become a key source of success for many organizations in today’s complex business environment due to advancements in information and communication technologies that have created dynamic innovations. This study aims to explore the complex relationships bet...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2022-12-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2199853123000550 |
| _version_ | 1797391853530644480 |
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| author | Ammar Ali Alalawneh Saleh Yousef S. Al-Omar Saleh Alkhatib |
| author_facet | Ammar Ali Alalawneh Saleh Yousef S. Al-Omar Saleh Alkhatib |
| author_sort | Ammar Ali Alalawneh |
| collection | DOAJ |
| description | ABSTRACT: Social media platforms (SMPs) have become a key source of success for many organizations in today’s complex business environment due to advancements in information and communication technologies that have created dynamic innovations. This study aims to explore the complex relationships between SMPs’ usage and organizational performance with respect to small and medium-sized restaurants in Jordan. In addition, it investigates the impact of competition intensity as a moderating variable. The model of the study was assessed and examined by gathering data from 331 Jordanian restaurants using the partial least squares (PLS) method. The findings revealed that SMPs’ usage is positively associated with restaurant performance (financial, marketing, and operational). In addition, the results indicate a significant moderating impact of competition intensity only on the relationship between SMPs’ usage and restaurants’ marketing performance. Based on the results, several theoretical and practical implications for restaurants have been suggested, as well as further research avenues. |
| first_indexed | 2024-03-08T23:38:43Z |
| format | Article |
| id | doaj.art-6128a2a6c0d94772a42814fd6ff74688 |
| institution | Directory Open Access Journal |
| issn | 2199-8531 |
| language | English |
| last_indexed | 2024-03-08T23:38:43Z |
| publishDate | 2022-12-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Open Innovation: Technology, Market and Complexity |
| spelling | doaj.art-6128a2a6c0d94772a42814fd6ff746882023-12-14T05:21:55ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312022-12-0184169The Complexity of Interaction between Social Media Platforms and Organizational PerformanceAmmar Ali Alalawneh0Saleh Yousef S. Al-Omar1Saleh Alkhatib2Business Administration Department, Faculty of Economics and Administrative Sciences, Yarmouk University, Irbid 21163, JordanBusiness Administration Department, Faculty of Economics and Administrative Sciences, Yarmouk University, Irbid 21163, JordanBusiness Administration Department, Faculty of Economics and Administrative Sciences, Yarmouk University, Irbid 21163, JordanABSTRACT: Social media platforms (SMPs) have become a key source of success for many organizations in today’s complex business environment due to advancements in information and communication technologies that have created dynamic innovations. This study aims to explore the complex relationships between SMPs’ usage and organizational performance with respect to small and medium-sized restaurants in Jordan. In addition, it investigates the impact of competition intensity as a moderating variable. The model of the study was assessed and examined by gathering data from 331 Jordanian restaurants using the partial least squares (PLS) method. The findings revealed that SMPs’ usage is positively associated with restaurant performance (financial, marketing, and operational). In addition, the results indicate a significant moderating impact of competition intensity only on the relationship between SMPs’ usage and restaurants’ marketing performance. Based on the results, several theoretical and practical implications for restaurants have been suggested, as well as further research avenues.http://www.sciencedirect.com/science/article/pii/S2199853123000550social media platformssocial mediaorganizational performancecompetition intensityopen innovationSME restaurants |
| spellingShingle | Ammar Ali Alalawneh Saleh Yousef S. Al-Omar Saleh Alkhatib The Complexity of Interaction between Social Media Platforms and Organizational Performance Journal of Open Innovation: Technology, Market and Complexity social media platforms social media organizational performance competition intensity open innovation SME restaurants |
| title | The Complexity of Interaction between Social Media Platforms and Organizational Performance |
| title_full | The Complexity of Interaction between Social Media Platforms and Organizational Performance |
| title_fullStr | The Complexity of Interaction between Social Media Platforms and Organizational Performance |
| title_full_unstemmed | The Complexity of Interaction between Social Media Platforms and Organizational Performance |
| title_short | The Complexity of Interaction between Social Media Platforms and Organizational Performance |
| title_sort | complexity of interaction between social media platforms and organizational performance |
| topic | social media platforms social media organizational performance competition intensity open innovation SME restaurants |
| url | http://www.sciencedirect.com/science/article/pii/S2199853123000550 |
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