The choice of response alternatives in COVID-19 social science surveys

Social science research is key for understanding and for predicting compliance with COVID-19 guidelines, and this research relies on survey data. While much focus is on the survey question stems, less is on the response alternatives presented that both constrain responses and convey information abou...

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Main Authors: Daniel B. Wright, Sarah M. Wolff, Rusi Jaspal, Julie Barnett, Glynis M. Breakwell
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2022-01-01
Series:PLoS ONE
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9683556/?tool=EBI
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author Daniel B. Wright
Sarah M. Wolff
Rusi Jaspal
Julie Barnett
Glynis M. Breakwell
author_facet Daniel B. Wright
Sarah M. Wolff
Rusi Jaspal
Julie Barnett
Glynis M. Breakwell
author_sort Daniel B. Wright
collection DOAJ
description Social science research is key for understanding and for predicting compliance with COVID-19 guidelines, and this research relies on survey data. While much focus is on the survey question stems, less is on the response alternatives presented that both constrain responses and convey information about the assumed expectations of the survey designers. The focus here is on the choice of response alternatives for the types of behavioral frequency questions used in many COVID-19 and other health surveys. We examine issues with two types of response alternatives. The first are vague quantifiers, like “rarely” and “frequently.” Using data from 30 countries from the Imperial COVID data hub, we show that the interpretation of these vague quantifiers (and their translations) depends on the norms in that country. If the mean amount of hand washing in a country is high, it is likely “frequently” corresponds to a higher numeric value for hand washing than if the mean in the country is low. The second type are sets of numeric alternatives and they can also be problematic. Using a US survey, respondents were randomly allocated to receive either response alternatives where most of the scale corresponds to low frequencies or where most of the scale corresponds to high frequencies. Those given the low frequency set provided lower estimates of the health behaviors. The choice of response alternatives for behavioral frequency questions can affect the estimates of health behaviors. How the response alternatives mold the responses should be taken into account for epidemiological modeling. We conclude with some recommendations for response alternatives for behavioral frequency questions in surveys.
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spelling doaj.art-61359540bf384fb0b9abbb566302e28d2022-12-22T02:45:04ZengPublic Library of Science (PLoS)PLoS ONE1932-62032022-01-011711The choice of response alternatives in COVID-19 social science surveysDaniel B. WrightSarah M. WolffRusi JaspalJulie BarnettGlynis M. BreakwellSocial science research is key for understanding and for predicting compliance with COVID-19 guidelines, and this research relies on survey data. While much focus is on the survey question stems, less is on the response alternatives presented that both constrain responses and convey information about the assumed expectations of the survey designers. The focus here is on the choice of response alternatives for the types of behavioral frequency questions used in many COVID-19 and other health surveys. We examine issues with two types of response alternatives. The first are vague quantifiers, like “rarely” and “frequently.” Using data from 30 countries from the Imperial COVID data hub, we show that the interpretation of these vague quantifiers (and their translations) depends on the norms in that country. If the mean amount of hand washing in a country is high, it is likely “frequently” corresponds to a higher numeric value for hand washing than if the mean in the country is low. The second type are sets of numeric alternatives and they can also be problematic. Using a US survey, respondents were randomly allocated to receive either response alternatives where most of the scale corresponds to low frequencies or where most of the scale corresponds to high frequencies. Those given the low frequency set provided lower estimates of the health behaviors. The choice of response alternatives for behavioral frequency questions can affect the estimates of health behaviors. How the response alternatives mold the responses should be taken into account for epidemiological modeling. We conclude with some recommendations for response alternatives for behavioral frequency questions in surveys.https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9683556/?tool=EBI
spellingShingle Daniel B. Wright
Sarah M. Wolff
Rusi Jaspal
Julie Barnett
Glynis M. Breakwell
The choice of response alternatives in COVID-19 social science surveys
PLoS ONE
title The choice of response alternatives in COVID-19 social science surveys
title_full The choice of response alternatives in COVID-19 social science surveys
title_fullStr The choice of response alternatives in COVID-19 social science surveys
title_full_unstemmed The choice of response alternatives in COVID-19 social science surveys
title_short The choice of response alternatives in COVID-19 social science surveys
title_sort choice of response alternatives in covid 19 social science surveys
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9683556/?tool=EBI
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