| Summary: | We started from some conceptions about what the subject is in different periods of History and how they develop their respective identities to highlight those denominated as Postmodern. We emphasized the dynamics of electronically mediated relations, especially virtual social network and how they can indicate the subject and their hybrid identities and the place as a synthetic and singular locus of social and cultural dynamics of different geographic scales. The rhizome theory emerges in the discussion as an instrument for interpreting the way subjects relate and how places are developed, assuming multiple territorialities. We used three interpretation of the socio-cultural dynamics: of homosexuals (Presidente Prudente, SP); the hip-hop movement (Macaé and Campos dos Goytacazes, RJ); of youth groups tending towards
to the socialization, nightlife and consumption (Campos dos Goytacazes RJ).
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