The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil
This article verifies the emergence of centers of excellence (COEs) and the transfer of knowledge from foreign subsidiaries of Pirelli and Peugeot Citroën in Brazil. Through structured interview with experts in the automotive industry, the results show that the formation of COEs is shaped by its nee...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Escola Superior de Propaganda e Marketing - ESPM
2012-07-01
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| Series: | Internext: Revista Eletrônica de Negócios Internacionais |
| Subjects: | |
| Online Access: | https://internext.espm.br/internext/article/view/135 |
| _version_ | 1819007122858311680 |
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| author | Marcelo Rocha e Silva Zorovich |
| author_facet | Marcelo Rocha e Silva Zorovich |
| author_sort | Marcelo Rocha e Silva Zorovich |
| collection | DOAJ |
| description | This article verifies the emergence of centers of excellence (COEs) and the transfer of knowledge from foreign subsidiaries of Pirelli and Peugeot Citroën in Brazil. Through structured interview with experts in the automotive industry, the results show that the formation of COEs is shaped by its need to adapt its products to local markets, as well as due to the autonomy gained by these subsidiaries and the importance and development of the automotive Brazilian market on a global scale. Besides these aspects, the COEs and the transfer of knowledge occur depending on the time the subsidiary is installed in the host country, as well as its relevance to the company´s business and relationship with the headquarter. |
| first_indexed | 2024-12-21T00:19:34Z |
| format | Article |
| id | doaj.art-615d71504ac64a4a8c0e1084b714ccdc |
| institution | Directory Open Access Journal |
| issn | 1980-4865 |
| language | English |
| last_indexed | 2024-12-21T00:19:34Z |
| publishDate | 2012-07-01 |
| publisher | Escola Superior de Propaganda e Marketing - ESPM |
| record_format | Article |
| series | Internext: Revista Eletrônica de Negócios Internacionais |
| spelling | doaj.art-615d71504ac64a4a8c0e1084b714ccdc2022-12-21T19:22:07ZengEscola Superior de Propaganda e Marketing - ESPMInternext: Revista Eletrônica de Negócios Internacionais1980-48652012-07-017114916510.18568/1980-4865.71149-165132The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in BrazilMarcelo Rocha e Silva Zorovich0ESPMThis article verifies the emergence of centers of excellence (COEs) and the transfer of knowledge from foreign subsidiaries of Pirelli and Peugeot Citroën in Brazil. Through structured interview with experts in the automotive industry, the results show that the formation of COEs is shaped by its need to adapt its products to local markets, as well as due to the autonomy gained by these subsidiaries and the importance and development of the automotive Brazilian market on a global scale. Besides these aspects, the COEs and the transfer of knowledge occur depending on the time the subsidiary is installed in the host country, as well as its relevance to the company´s business and relationship with the headquarter.https://internext.espm.br/internext/article/view/135centros de excelência. estratégia empresarial. network integrada. transferência de conhecimento. indústria automobilística. |
| spellingShingle | Marcelo Rocha e Silva Zorovich The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil Internext: Revista Eletrônica de Negócios Internacionais centros de excelência. estratégia empresarial. network integrada. transferência de conhecimento. indústria automobilística. |
| title | The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil |
| title_full | The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil |
| title_fullStr | The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil |
| title_full_unstemmed | The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil |
| title_short | The Emergence of Centers of Excellence (COEs) and the Knowledge Transfer of from Subsidiaries of Pirelli e and Peugeot Citroën in Brazil |
| title_sort | emergence of centers of excellence coes and the knowledge transfer of from subsidiaries of pirelli e and peugeot citroen in brazil |
| topic | centros de excelência. estratégia empresarial. network integrada. transferência de conhecimento. indústria automobilística. |
| url | https://internext.espm.br/internext/article/view/135 |
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