Travel and the climate crisis: exploring COVID-19 impacts and the power of stories to encourage change

Purpose – The natural environment is facing unprecedented times owing to rising temperatures from carbon emissions, which travel-related industries contribute significantly towards. The recent global COVID-19 outbreak should be a wake-up call for the industry, as vulnerabilities have been laid bare....

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Main Author: Daniel William Mackenzie Wright
Format: Article
Language:English
Published: Emerald Publishing 2023-03-01
Series:Journal of Tourism Futures
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JTF-03-2020-0043/full/pdf
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author Daniel William Mackenzie Wright
author_facet Daniel William Mackenzie Wright
author_sort Daniel William Mackenzie Wright
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description Purpose – The natural environment is facing unprecedented times owing to rising temperatures from carbon emissions, which travel-related industries contribute significantly towards. The recent global COVID-19 outbreak should be a wake-up call for the industry, as vulnerabilities have been laid bare. The current challenges should be used as a motivation to change the meaning of travel to support the global warming crisis. This paper aims emphasis that, by means of new stories, new values, beliefs and ultimately travel behaviours can be rewritten. Design/methodology/approach/ – This study embraces a pragmatic approach to research. To ensure plausibility, credibility and relevance, the research carried out multi-disciplinary analysis of secondary data, information, knowledge and draws on current developing trends. Findings – The travel community needs to take responsibility and start reducing its carbon footprint and as carbon neutrality is increasingly a global priority. Accordingly, this research considers potential future travel-related behaviours that could support more carbon-neutral travel. Significantly, it notes how the COVID-19 outbreak has offered insights into potential positive changes. To benefit from these changes, new stories for industry providers are necessary to encourage more carbon-neutral travel practices. Originality/value – This paper offers timely and original discussions on the future of travel as a result of COVID-19 impacts. It draws on the power of storytelling as a means of achieving behavioural change in the travel community to support the challenge of climate change.
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spelling doaj.art-61611872969e4ac7acabe31e9d2715ea2023-06-23T06:36:20ZengEmerald PublishingJournal of Tourism Futures2055-59112023-03-019111613510.1108/JTF-03-2020-0043Travel and the climate crisis: exploring COVID-19 impacts and the power of stories to encourage changeDaniel William Mackenzie Wright0Lancashire School of Business and Enterprise at the University of Central Lancashire, Preston, UKPurpose – The natural environment is facing unprecedented times owing to rising temperatures from carbon emissions, which travel-related industries contribute significantly towards. The recent global COVID-19 outbreak should be a wake-up call for the industry, as vulnerabilities have been laid bare. The current challenges should be used as a motivation to change the meaning of travel to support the global warming crisis. This paper aims emphasis that, by means of new stories, new values, beliefs and ultimately travel behaviours can be rewritten. Design/methodology/approach/ – This study embraces a pragmatic approach to research. To ensure plausibility, credibility and relevance, the research carried out multi-disciplinary analysis of secondary data, information, knowledge and draws on current developing trends. Findings – The travel community needs to take responsibility and start reducing its carbon footprint and as carbon neutrality is increasingly a global priority. Accordingly, this research considers potential future travel-related behaviours that could support more carbon-neutral travel. Significantly, it notes how the COVID-19 outbreak has offered insights into potential positive changes. To benefit from these changes, new stories for industry providers are necessary to encourage more carbon-neutral travel practices. Originality/value – This paper offers timely and original discussions on the future of travel as a result of COVID-19 impacts. It draws on the power of storytelling as a means of achieving behavioural change in the travel community to support the challenge of climate change.https://www.emerald.com/insight/content/doi/10.1108/JTF-03-2020-0043/full/pdfScenariosTourismClimate changeStoriesFuture studiesCOVID-19
spellingShingle Daniel William Mackenzie Wright
Travel and the climate crisis: exploring COVID-19 impacts and the power of stories to encourage change
Journal of Tourism Futures
Scenarios
Tourism
Climate change
Stories
Future studies
COVID-19
title Travel and the climate crisis: exploring COVID-19 impacts and the power of stories to encourage change
title_full Travel and the climate crisis: exploring COVID-19 impacts and the power of stories to encourage change
title_fullStr Travel and the climate crisis: exploring COVID-19 impacts and the power of stories to encourage change
title_full_unstemmed Travel and the climate crisis: exploring COVID-19 impacts and the power of stories to encourage change
title_short Travel and the climate crisis: exploring COVID-19 impacts and the power of stories to encourage change
title_sort travel and the climate crisis exploring covid 19 impacts and the power of stories to encourage change
topic Scenarios
Tourism
Climate change
Stories
Future studies
COVID-19
url https://www.emerald.com/insight/content/doi/10.1108/JTF-03-2020-0043/full/pdf
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