Investigating the Relationship Between Management Style and Market Orientation in Qazvin University of Medical Sciences
Background: Hospital management style can affect various aspects of hospital performance. One of these aspects is the level of market orientation of the hospital. Therefore, the present study attempts to answer whether management style makes a difference in the degree market orientation of hospitals...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Shahid Sadoughi University of Medical Sciences
2022-05-01
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| Series: | Journal of Evidence Based Health Policy, Management & Economics |
| Subjects: | |
| Online Access: | http://jebhpme.ssu.ac.ir/article-1-351-en.html |
| _version_ | 1811224309117485056 |
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| author | Bahman Ahadinezhad Omid Khosravizadeh Fatemeh Vahdati Mohammadreza Mohammadkhani Rana Soheylirad Sogol Sarikhani |
| author_facet | Bahman Ahadinezhad Omid Khosravizadeh Fatemeh Vahdati Mohammadreza Mohammadkhani Rana Soheylirad Sogol Sarikhani |
| author_sort | Bahman Ahadinezhad |
| collection | DOAJ |
| description | Background: Hospital management style can affect various aspects of hospital performance. One of these aspects is the level of market orientation of the hospital. Therefore, the present study attempts to answer whether management style makes a difference in the degree market orientation of hospitals or not.
Methods: This research is a descriptive-analytical and cross-sectional study conducted in 2020. About 420 people were selected by stratified sampling out of the six medical centers' staff in Qazvin, Iran. A total of 411 people (97.86 %) completed the questionnaires. The collected data were analyzed using STATA15 and SPSS16 software. Robust regression analysis was used to estimate the role of management style in the level of market orientation of hospitals. Mean variables were analyzed using one-way analysis of variance and post hoc test.
Results: The score range of the variables was from 1 to 5. Autocratic and delegating styles obtained the highest average (3.22 ± 0.54) and the lowest average (2.87 ± 0.70), respectively. Among the dimensions of market orientation, customer orientation had the highest average (3.32 ± 0.84), while competitor orientation obtained the lowest average (2.80 ± 0.86). The average score of market orientation was 2.88 ± 0.65. A statistically significant difference between hospitals was observed in terms of participative and delegating styles (P-value < 0.05). In addition to market orientation, there was a statistically significant difference between hospitals (P-value < 0.05). The regression coefficient between the level of the hospital market orientation and the participative and delegating styles was 0.10 and 0.09
, respectively (P-value < 0.05). In contrast, the regression coefficient between autocratic style and level of market orientation was estimated to be -0.76.
Conclusion: It can be concluded that managers should use more participatory and delegating styles to increase the market orientation of the studied hospitals. |
| first_indexed | 2024-04-12T08:47:12Z |
| format | Article |
| id | doaj.art-618d2984e0f64e36b58699ad4aced326 |
| institution | Directory Open Access Journal |
| issn | 2538-5070 2538-4716 |
| language | English |
| last_indexed | 2024-04-12T08:47:12Z |
| publishDate | 2022-05-01 |
| publisher | Shahid Sadoughi University of Medical Sciences |
| record_format | Article |
| series | Journal of Evidence Based Health Policy, Management & Economics |
| spelling | doaj.art-618d2984e0f64e36b58699ad4aced3262022-12-22T03:39:40ZengShahid Sadoughi University of Medical SciencesJournal of Evidence Based Health Policy, Management & Economics2538-50702538-47162022-05-0162126136Investigating the Relationship Between Management Style and Market Orientation in Qazvin University of Medical SciencesBahman Ahadinezhad0Omid Khosravizadeh1Fatemeh Vahdati2Mohammadreza Mohammadkhani3Rana Soheylirad4Sogol Sarikhani5 Social Determinants of Health Research Center, Research Institute for Prevention of Non-Communicable Diseases, Qazvin University of Medical Sciences, Qazvin, Iran Social Determinants of Health Research Center, Research Institute for Prevention of Non-Communicable Diseases, Qazvin University of Medical Sciences, Qazvin, Iran Student Research Committee, School of Health, Qazvin University of Medical Sciences, Qazvin, Iran Student Research Committee, School of Health, Qazvin University of Medical Sciences, Qazvin, Iran Student Research Committee, School of Health, Qazvin University of Medical Sciences, Qazvin, Iran Student Research Committee, School of Health, Qazvin University of Medical Sciences, Qazvin, Iran Background: Hospital management style can affect various aspects of hospital performance. One of these aspects is the level of market orientation of the hospital. Therefore, the present study attempts to answer whether management style makes a difference in the degree market orientation of hospitals or not. Methods: This research is a descriptive-analytical and cross-sectional study conducted in 2020. About 420 people were selected by stratified sampling out of the six medical centers' staff in Qazvin, Iran. A total of 411 people (97.86 %) completed the questionnaires. The collected data were analyzed using STATA15 and SPSS16 software. Robust regression analysis was used to estimate the role of management style in the level of market orientation of hospitals. Mean variables were analyzed using one-way analysis of variance and post hoc test. Results: The score range of the variables was from 1 to 5. Autocratic and delegating styles obtained the highest average (3.22 ± 0.54) and the lowest average (2.87 ± 0.70), respectively. Among the dimensions of market orientation, customer orientation had the highest average (3.32 ± 0.84), while competitor orientation obtained the lowest average (2.80 ± 0.86). The average score of market orientation was 2.88 ± 0.65. A statistically significant difference between hospitals was observed in terms of participative and delegating styles (P-value < 0.05). In addition to market orientation, there was a statistically significant difference between hospitals (P-value < 0.05). The regression coefficient between the level of the hospital market orientation and the participative and delegating styles was 0.10 and 0.09 , respectively (P-value < 0.05). In contrast, the regression coefficient between autocratic style and level of market orientation was estimated to be -0.76. Conclusion: It can be concluded that managers should use more participatory and delegating styles to increase the market orientation of the studied hospitals.http://jebhpme.ssu.ac.ir/article-1-351-en.htmlmanagement stylemarket orientationhospitalqazvin |
| spellingShingle | Bahman Ahadinezhad Omid Khosravizadeh Fatemeh Vahdati Mohammadreza Mohammadkhani Rana Soheylirad Sogol Sarikhani Investigating the Relationship Between Management Style and Market Orientation in Qazvin University of Medical Sciences Journal of Evidence Based Health Policy, Management & Economics management style market orientation hospital qazvin |
| title | Investigating the Relationship Between Management Style and Market Orientation in Qazvin University of Medical Sciences |
| title_full | Investigating the Relationship Between Management Style and Market Orientation in Qazvin University of Medical Sciences |
| title_fullStr | Investigating the Relationship Between Management Style and Market Orientation in Qazvin University of Medical Sciences |
| title_full_unstemmed | Investigating the Relationship Between Management Style and Market Orientation in Qazvin University of Medical Sciences |
| title_short | Investigating the Relationship Between Management Style and Market Orientation in Qazvin University of Medical Sciences |
| title_sort | investigating the relationship between management style and market orientation in qazvin university of medical sciences |
| topic | management style market orientation hospital qazvin |
| url | http://jebhpme.ssu.ac.ir/article-1-351-en.html |
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