The Mechanisms of Constructing the Image of the Far Eastern Provincial City in the Soviet and Post-Soviet Periods

The article presents an analysis aimed at identifying an axiological strategy of forming a positive image of Komsomolsk-on-Amur in different historical periods. When creating a positive image of a provincial city, a regional identity is formed, which contributes to solving one of the most pressing p...

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Main Authors: Galina A. Shusharina, Zhanna V. Petrunina
Format: Article
Language:English
Published: Limited Liability Company Scientific Industrial Enterprise “Genesis. Frontier. Science” 2022-12-01
Series:Журнал Фронтирных Исследований
Subjects:
Online Access:https://jfs.today/index.php/jfs/article/view/323
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author Galina A. Shusharina
Zhanna V. Petrunina
author_facet Galina A. Shusharina
Zhanna V. Petrunina
author_sort Galina A. Shusharina
collection DOAJ
description The article presents an analysis aimed at identifying an axiological strategy of forming a positive image of Komsomolsk-on-Amur in different historical periods. When creating a positive image of a provincial city, a regional identity is formed, which contributes to solving one of the most pressing problems for the Russian Far East, related to the need to preserve human resources. The paper examines the modern stage of forming a positive image of the city based on the example of the electronic version of the newspaper “Far East Komsomolsk-on-Amur”, since the media have different functions in the modern society, including the informative and ideological functions. The identified ways of creating a positive image include building a new model of life during the construction of the city, aimed at a bright future of the city which is full of cultural events, spreading information about happy life in the city by fixing and informing the whole country about the achievements of Komsomolsk-on-Amur residents and updating information about the heroic past of the city. So far, the methods influencing the image of Komsomolsk-on-Amur have not undergone significant changes since the Soviet times. Therefore, the analysis of the texts taken from the city's newspapers has made it possible to determine the leading dominants in the axiological strategy of creating a positive image of Komsomolsk-on-Amur.
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spelling doaj.art-61a10f6b0ce945118ef4765d4e6797bd2022-12-22T04:17:39ZengLimited Liability Company Scientific Industrial Enterprise “Genesis. Frontier. Science”Журнал Фронтирных Исследований2500-02252022-12-01749110310.46539/jfs.v7i4.323323The Mechanisms of Constructing the Image of the Far Eastern Provincial City in the Soviet and Post-Soviet PeriodsGalina A. Shusharina0Zhanna V. Petrunina1Komsomolsk-na-Amure State UniversityKomsomolsk-na-Amure State UniversityThe article presents an analysis aimed at identifying an axiological strategy of forming a positive image of Komsomolsk-on-Amur in different historical periods. When creating a positive image of a provincial city, a regional identity is formed, which contributes to solving one of the most pressing problems for the Russian Far East, related to the need to preserve human resources. The paper examines the modern stage of forming a positive image of the city based on the example of the electronic version of the newspaper “Far East Komsomolsk-on-Amur”, since the media have different functions in the modern society, including the informative and ideological functions. The identified ways of creating a positive image include building a new model of life during the construction of the city, aimed at a bright future of the city which is full of cultural events, spreading information about happy life in the city by fixing and informing the whole country about the achievements of Komsomolsk-on-Amur residents and updating information about the heroic past of the city. So far, the methods influencing the image of Komsomolsk-on-Amur have not undergone significant changes since the Soviet times. Therefore, the analysis of the texts taken from the city's newspapers has made it possible to determine the leading dominants in the axiological strategy of creating a positive image of Komsomolsk-on-Amur.https://jfs.today/index.php/jfs/article/view/323axiological strategymedia resourcesimageregional identityvaluesprovincial citydominant of self-presentationcountry leadershipeconomic developmentcultural events
spellingShingle Galina A. Shusharina
Zhanna V. Petrunina
The Mechanisms of Constructing the Image of the Far Eastern Provincial City in the Soviet and Post-Soviet Periods
Журнал Фронтирных Исследований
axiological strategy
media resources
image
regional identity
values
provincial city
dominant of self-presentation
country leadership
economic development
cultural events
title The Mechanisms of Constructing the Image of the Far Eastern Provincial City in the Soviet and Post-Soviet Periods
title_full The Mechanisms of Constructing the Image of the Far Eastern Provincial City in the Soviet and Post-Soviet Periods
title_fullStr The Mechanisms of Constructing the Image of the Far Eastern Provincial City in the Soviet and Post-Soviet Periods
title_full_unstemmed The Mechanisms of Constructing the Image of the Far Eastern Provincial City in the Soviet and Post-Soviet Periods
title_short The Mechanisms of Constructing the Image of the Far Eastern Provincial City in the Soviet and Post-Soviet Periods
title_sort mechanisms of constructing the image of the far eastern provincial city in the soviet and post soviet periods
topic axiological strategy
media resources
image
regional identity
values
provincial city
dominant of self-presentation
country leadership
economic development
cultural events
url https://jfs.today/index.php/jfs/article/view/323
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