A global strategic framework for marketing across cultures

Bibliographic Details
Main Authors: David Dickerson, William F. Pore
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2014-10-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/6048/im_en_2014_03_Dickerson.pdf