Determination of Success Criteria for Agricultural Social Startups in Indonesia

It is difficult for social startups to select the most relevant key performance indicators (KPIs) because it is difficult to find a shared impact language to code, classify, and interpret the impact. This study aims to determine key impact performance indicators for assessing success in agricultural...

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Main Authors: Silmi Tsurayya, Eko Ruddy Cahyadi, Elisa Anggraeni
Format: Article
Language:English
Published: Bogor Agricultural University 2022-11-01
Series:Jurnal Manajemen & Agribisnis
Online Access:https://jurnal.ipb.ac.id/index.php/jmagr/article/view/41483
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author Silmi Tsurayya
Eko Ruddy Cahyadi
Elisa Anggraeni
author_facet Silmi Tsurayya
Eko Ruddy Cahyadi
Elisa Anggraeni
author_sort Silmi Tsurayya
collection DOAJ
description It is difficult for social startups to select the most relevant key performance indicators (KPIs) because it is difficult to find a shared impact language to code, classify, and interpret the impact. This study aims to determine key impact performance indicators for assessing success in agricultural social startups in Indonesia. We applied multi-case studies approach to four leading Indonesian agricultural social startups. In total, eight experts consisting of co-founders, human resources managers, and managing partners on each social startup have been asked to assess the importance of success criteria and the performance of the corresponding company in fulfilling the requirements. The analytical hierarchy process (AHP) was applied to determine the relative importance of impact themes and strategic goals. The AHP results showed that smallholder agriculture is the most critical impact theme to achieve as success criteria. Five of the 12 strategic goals with the highest priority were explained as candidates of KPIs: the financial health of farmers, better and stable pricing, social equity and justice, farm profitability, and food availability and diversity. The KPIs developed in this study are anticipated to be utilized by stakeholders involved in the agricultural social startup ecosystems, including practitioners, impact investors, and policy-makers. Keywords: social entrepreneurship, social impact, social performance, impact assessment, and evaluation
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spelling doaj.art-61a33713a3554920abe7105f72fdcbf42022-12-22T03:01:01ZengBogor Agricultural UniversityJurnal Manajemen & Agribisnis1693-58532407-25242022-11-0119339039010.17358/jma.19.3.39041483Determination of Success Criteria for Agricultural Social Startups in IndonesiaSilmi Tsurayya0Eko Ruddy Cahyadi1Elisa Anggraeni2Institut Pertanian BogorDepartment of Management, Faculty of Economics and Management, IPB UniversityDepartment of Agroindustrial Technology, Faculty of Agricultural Technology, IPB UniversityIt is difficult for social startups to select the most relevant key performance indicators (KPIs) because it is difficult to find a shared impact language to code, classify, and interpret the impact. This study aims to determine key impact performance indicators for assessing success in agricultural social startups in Indonesia. We applied multi-case studies approach to four leading Indonesian agricultural social startups. In total, eight experts consisting of co-founders, human resources managers, and managing partners on each social startup have been asked to assess the importance of success criteria and the performance of the corresponding company in fulfilling the requirements. The analytical hierarchy process (AHP) was applied to determine the relative importance of impact themes and strategic goals. The AHP results showed that smallholder agriculture is the most critical impact theme to achieve as success criteria. Five of the 12 strategic goals with the highest priority were explained as candidates of KPIs: the financial health of farmers, better and stable pricing, social equity and justice, farm profitability, and food availability and diversity. The KPIs developed in this study are anticipated to be utilized by stakeholders involved in the agricultural social startup ecosystems, including practitioners, impact investors, and policy-makers. Keywords: social entrepreneurship, social impact, social performance, impact assessment, and evaluationhttps://jurnal.ipb.ac.id/index.php/jmagr/article/view/41483
spellingShingle Silmi Tsurayya
Eko Ruddy Cahyadi
Elisa Anggraeni
Determination of Success Criteria for Agricultural Social Startups in Indonesia
Jurnal Manajemen & Agribisnis
title Determination of Success Criteria for Agricultural Social Startups in Indonesia
title_full Determination of Success Criteria for Agricultural Social Startups in Indonesia
title_fullStr Determination of Success Criteria for Agricultural Social Startups in Indonesia
title_full_unstemmed Determination of Success Criteria for Agricultural Social Startups in Indonesia
title_short Determination of Success Criteria for Agricultural Social Startups in Indonesia
title_sort determination of success criteria for agricultural social startups in indonesia
url https://jurnal.ipb.ac.id/index.php/jmagr/article/view/41483
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AT elisaanggraeni determinationofsuccesscriteriaforagriculturalsocialstartupsinindonesia