Cultural Representations of Americans, Europeans, Africans and Arabs in American Soap Operas: A Corpus-based Analysis

Through the current world of multi-media, television has emerged as a crucial tool of both knowledge transaction and culture formation. Among various TV programs, soap operas are known to turn into one of the most culturally influential ones due to constant exposure of viewer during a long time s...

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Bibliographic Details
Main Authors: Mohammad Saber Khaghaninejad, Mehrnoosh Dehbozorgi, Mohammad Amin Mokhtari
Format: Article
Language:English
Published: Lasting Impressions Press 2019-10-01
Series:International Journal of English Language and Translation Studies
Subjects:
Online Access:http://www.eltsjournal.org/archive/value7%20issue3/14-7-3-19.pdf
Description
Summary:Through the current world of multi-media, television has emerged as a crucial tool of both knowledge transaction and culture formation. Among various TV programs, soap operas are known to turn into one of the most culturally influential ones due to constant exposure of viewer during a long time span. One of the current issues in media studies is the biased nature of media toward minorities (Mastro, 2015). This study has been an attempt to view the way American soap operas reveal Americans in comparison with three groups of minorities (i.e. Arabs, Europeans and Africans) in American society based on the frequency of words and collocations used for their representations. Using the Corpus of Contemporary America (COCA), this meta-analysis aimed at shedding light on the perceptions expressed toward American culture and that of the selected minorities consulting with Lewis (2006) model of cultural categorization. The results showed that America is presented as a place of justice and pursuing dreams while the other countries are represented as one-dimensional nations which should be known for their forgotten art and history, recreational and leisure concessions or broken families; things which are peripheral in the real modern life.
ISSN:2308-5460
2308-5460