An empirical survey to investigate quality of men's clothing market using QFD method

One of the most important techniques on improving customer satisfaction in clothing and textile industry is to increase the quality of goods and services. There are literally different methods for detecting important items influencing clothing products and the proposed model of this paper uses quali...

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Main Authors: Samira Golshan, Hassan Javanshir, Abosaied Rashidi
Format: Article
Language:English
Published: Growing Science 2012-08-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol2/msl_2012_80.pdf
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author Samira Golshan
Hassan Javanshir
Abosaied Rashidi
author_facet Samira Golshan
Hassan Javanshir
Abosaied Rashidi
author_sort Samira Golshan
collection DOAJ
description One of the most important techniques on improving customer satisfaction in clothing and textile industry is to increase the quality of goods and services. There are literally different methods for detecting important items influencing clothing products and the proposed model of this paper uses quality function deployment (QFD). The proposed model of this paper designs and distributes a questionnaire among some experts to detect necessary factors and using house of quality we determine the most important factors impacting the customer's clothing selection. The proposed study of this paper focuses men who are 15 to 45 years old living in Yazd/Iran. The brand we do the investigation sells the products in three shopping centers located in this city. We have distributed 100 questionnaires and collected 65 properly filled ones. Based on the results of our survey, suitable design, printing and packaging specifications, necessary requirements, optimization of production planning and appropriate sewing machine setting are considered as the most important characteristics influencing the purchase of a clothing products.
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spelling doaj.art-61b9974066cf4e5fbcf57987c7e311002022-12-21T18:15:19ZengGrowing ScienceManagement Science Letters1923-93351923-93432012-08-012517411746An empirical survey to investigate quality of men's clothing market using QFD methodSamira GolshanHassan JavanshirAbosaied RashidiOne of the most important techniques on improving customer satisfaction in clothing and textile industry is to increase the quality of goods and services. There are literally different methods for detecting important items influencing clothing products and the proposed model of this paper uses quality function deployment (QFD). The proposed model of this paper designs and distributes a questionnaire among some experts to detect necessary factors and using house of quality we determine the most important factors impacting the customer's clothing selection. The proposed study of this paper focuses men who are 15 to 45 years old living in Yazd/Iran. The brand we do the investigation sells the products in three shopping centers located in this city. We have distributed 100 questionnaires and collected 65 properly filled ones. Based on the results of our survey, suitable design, printing and packaging specifications, necessary requirements, optimization of production planning and appropriate sewing machine setting are considered as the most important characteristics influencing the purchase of a clothing products.http://www.growingscience.com/msl/Vol2/msl_2012_80.pdfQFDCustomer satisfactionQuality controlHouse of quality
spellingShingle Samira Golshan
Hassan Javanshir
Abosaied Rashidi
An empirical survey to investigate quality of men's clothing market using QFD method
Management Science Letters
QFD
Customer satisfaction
Quality control
House of quality
title An empirical survey to investigate quality of men's clothing market using QFD method
title_full An empirical survey to investigate quality of men's clothing market using QFD method
title_fullStr An empirical survey to investigate quality of men's clothing market using QFD method
title_full_unstemmed An empirical survey to investigate quality of men's clothing market using QFD method
title_short An empirical survey to investigate quality of men's clothing market using QFD method
title_sort empirical survey to investigate quality of men s clothing market using qfd method
topic QFD
Customer satisfaction
Quality control
House of quality
url http://www.growingscience.com/msl/Vol2/msl_2012_80.pdf
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