Food labels: consumer’s information or consumer’s confusion
This paper synthesizes findings of published research on the impact of food labels on consumers’ willingness to pay and focuses on the consumers’ rationales when deciding to purchase organic food. The first issue refers to one aspect of the proliferation of quality labels in the agro-food sector: th...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2018-03-01
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| Series: | Oilseeds and fats, crops and lipids |
| Subjects: | |
| Online Access: | https://doi.org/10.1051/ocl/2018009 |
| _version_ | 1818451439812345856 |
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| author | Monier-Dilhan Sylvette |
| author_facet | Monier-Dilhan Sylvette |
| author_sort | Monier-Dilhan Sylvette |
| collection | DOAJ |
| description | This paper synthesizes findings of published research on the impact of food labels on consumers’ willingness to pay and focuses on the consumers’ rationales when deciding to purchase organic food. The first issue refers to one aspect of the proliferation of quality labels in the agro-food sector: the coexistence of two signs on one product and the consequences of this coexistence on the value of each sign. In the context of the competition between national brands and private labels through public quality labels, it has been shown that the willingness to pay for a quality sign decreases when it is combined with another one on the same product. The second concern is a two-fold issue: the characterization of “organics food consumers” in terms of socio-demographics characteristics and consumers’ purchasing motives. The more consistent result is that consumers with higher levels of education are more likely to purchase organic products. The three main reasons for buying organic products are considerations related to health, product quality, and environmental protection. The proliferation of signs about quality is a topical issue related to the emergence of sustainability issues that highlight labels linked to agro-ecological practices. The question of the effectiveness of the informational role of labels remains relevant. |
| first_indexed | 2024-12-14T21:07:13Z |
| format | Article |
| id | doaj.art-61bcff9e3ed34a6b9fc988f45d5612e6 |
| institution | Directory Open Access Journal |
| issn | 2272-6977 2257-6614 |
| language | English |
| last_indexed | 2024-12-14T21:07:13Z |
| publishDate | 2018-03-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | Oilseeds and fats, crops and lipids |
| spelling | doaj.art-61bcff9e3ed34a6b9fc988f45d5612e62022-12-21T22:47:23ZengEDP SciencesOilseeds and fats, crops and lipids2272-69772257-66142018-03-01252D20210.1051/ocl/2018009ocl170055Food labels: consumer’s information or consumer’s confusionMonier-Dilhan SylvetteThis paper synthesizes findings of published research on the impact of food labels on consumers’ willingness to pay and focuses on the consumers’ rationales when deciding to purchase organic food. The first issue refers to one aspect of the proliferation of quality labels in the agro-food sector: the coexistence of two signs on one product and the consequences of this coexistence on the value of each sign. In the context of the competition between national brands and private labels through public quality labels, it has been shown that the willingness to pay for a quality sign decreases when it is combined with another one on the same product. The second concern is a two-fold issue: the characterization of “organics food consumers” in terms of socio-demographics characteristics and consumers’ purchasing motives. The more consistent result is that consumers with higher levels of education are more likely to purchase organic products. The three main reasons for buying organic products are considerations related to health, product quality, and environmental protection. The proliferation of signs about quality is a topical issue related to the emergence of sustainability issues that highlight labels linked to agro-ecological practices. The question of the effectiveness of the informational role of labels remains relevant.https://doi.org/10.1051/ocl/2018009food labelswillingness to payorganic foodconsumer behaviour |
| spellingShingle | Monier-Dilhan Sylvette Food labels: consumer’s information or consumer’s confusion Oilseeds and fats, crops and lipids food labels willingness to pay organic food consumer behaviour |
| title | Food labels: consumer’s information or consumer’s confusion |
| title_full | Food labels: consumer’s information or consumer’s confusion |
| title_fullStr | Food labels: consumer’s information or consumer’s confusion |
| title_full_unstemmed | Food labels: consumer’s information or consumer’s confusion |
| title_short | Food labels: consumer’s information or consumer’s confusion |
| title_sort | food labels consumer s information or consumer s confusion |
| topic | food labels willingness to pay organic food consumer behaviour |
| url | https://doi.org/10.1051/ocl/2018009 |
| work_keys_str_mv | AT monierdilhansylvette foodlabelsconsumersinformationorconsumersconfusion |