Commodity distribution in the context of post-COVID deformation of the consumer base of the industry market
The scientific paper is devoted to the analysis of problems and ways of sales system development in the conditions of deformation of commodity distribution of large manufacturers of vibro-pressed products in the market of the Russian south. The result of the study is the scientific and practical sub...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/34/e3sconf_uesf2021_06049.pdf |
| _version_ | 1818949749600944128 |
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| author | Mamaev Enver Mikhaylyuk Mikhail |
| author_facet | Mamaev Enver Mikhaylyuk Mikhail |
| author_sort | Mamaev Enver |
| collection | DOAJ |
| description | The scientific paper is devoted to the analysis of problems and ways of sales system development in the conditions of deformation of commodity distribution of large manufacturers of vibro-pressed products in the market of the Russian south. The result of the study is the scientific and practical substantiation of decisions to rebalance sales channels in the face of a continuous increase in demand constraints and destabilization of the consumer base of the industry market. The authors outline the limits and specifics of the directed competitive transformation of modern sales systems of large brand suppliers of paving slabs and concrete products against the backdrop of a disruptive growth in the supply of cheap products, as well as the continuous flow of a part of consumer demand to the lower sectors of the market. This made it possible to form a strategic vector for improving the performance of modern distribution systems, the macro-factor of the imbalance of which in 2019-2020 was the chronic deformation of the market consumer base, which disrupts market stability and the potential for competitive differentiation of the product offer in the field of large-scale production of vibro-pressed products in the south of Russia. |
| first_indexed | 2024-12-20T09:07:39Z |
| format | Article |
| id | doaj.art-61cda7a2331e489a9390122b09d13d7d |
| institution | Directory Open Access Journal |
| issn | 2267-1242 |
| language | English |
| last_indexed | 2024-12-20T09:07:39Z |
| publishDate | 2021-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj.art-61cda7a2331e489a9390122b09d13d7d2022-12-21T19:45:40ZengEDP SciencesE3S Web of Conferences2267-12422021-01-012580604910.1051/e3sconf/202125806049e3sconf_uesf2021_06049Commodity distribution in the context of post-COVID deformation of the consumer base of the industry marketMamaev Enver0Mikhaylyuk Mikhail1Rostov State Transport UniversityRostov State Transport UniversityThe scientific paper is devoted to the analysis of problems and ways of sales system development in the conditions of deformation of commodity distribution of large manufacturers of vibro-pressed products in the market of the Russian south. The result of the study is the scientific and practical substantiation of decisions to rebalance sales channels in the face of a continuous increase in demand constraints and destabilization of the consumer base of the industry market. The authors outline the limits and specifics of the directed competitive transformation of modern sales systems of large brand suppliers of paving slabs and concrete products against the backdrop of a disruptive growth in the supply of cheap products, as well as the continuous flow of a part of consumer demand to the lower sectors of the market. This made it possible to form a strategic vector for improving the performance of modern distribution systems, the macro-factor of the imbalance of which in 2019-2020 was the chronic deformation of the market consumer base, which disrupts market stability and the potential for competitive differentiation of the product offer in the field of large-scale production of vibro-pressed products in the south of Russia.https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/34/e3sconf_uesf2021_06049.pdf |
| spellingShingle | Mamaev Enver Mikhaylyuk Mikhail Commodity distribution in the context of post-COVID deformation of the consumer base of the industry market E3S Web of Conferences |
| title | Commodity distribution in the context of post-COVID deformation of the consumer base of the industry market |
| title_full | Commodity distribution in the context of post-COVID deformation of the consumer base of the industry market |
| title_fullStr | Commodity distribution in the context of post-COVID deformation of the consumer base of the industry market |
| title_full_unstemmed | Commodity distribution in the context of post-COVID deformation of the consumer base of the industry market |
| title_short | Commodity distribution in the context of post-COVID deformation of the consumer base of the industry market |
| title_sort | commodity distribution in the context of post covid deformation of the consumer base of the industry market |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/34/e3sconf_uesf2021_06049.pdf |
| work_keys_str_mv | AT mamaevenver commoditydistributioninthecontextofpostcoviddeformationoftheconsumerbaseoftheindustrymarket AT mikhaylyukmikhail commoditydistributioninthecontextofpostcoviddeformationoftheconsumerbaseoftheindustrymarket |