RMB resilience strategies to drive business performance amid the global crisis

The purpose of this article is to examine the impact of RMB exchange rate fluctuations on the strategic decisions of Chinese companies in the context of their export activity in the foreign market. The research methodology is based on integrated annual customs data for the period 2014–2021 and econ...

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Main Authors: Yingrong Zheng, Hao Dong, Marko Milojevic
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2023-12-01
Series:Journal of Business Economics and Management
Subjects:
Online Access:https://journals.vilniustech.lt/index.php/JBEM/article/view/20654
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author Yingrong Zheng
Hao Dong
Marko Milojevic
author_facet Yingrong Zheng
Hao Dong
Marko Milojevic
author_sort Yingrong Zheng
collection DOAJ
description The purpose of this article is to examine the impact of RMB exchange rate fluctuations on the strategic decisions of Chinese companies in the context of their export activity in the foreign market. The research methodology is based on integrated annual customs data for the period 2014–2021 and econometric analysis. The upward fluctuations in the level of the real effective exchange rate of the RMB encourage companies to withdraw from foreign markets and lead to a significant slowdown in companies’ export market entry. At the same time, companies with foreign capital are able to cope with currency risks to a much greater extent than companies with state and private participation. The analysis of company characteristics based on the principle of differentiation shows that company performance, profit volume, business scale, and export experience of a company can lead to a delay in the favorable effect of RMB appreciation for companies leaving export markets. This article provides valuable guidance for companies on strategies to avoid currency risks and make effective management decisions in the context of exports. First published online 18 January 2024
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spelling doaj.art-61de1e0bc7824a929140e82e1b49d3f12024-01-18T16:23:22ZengVilnius Gediminas Technical UniversityJournal of Business Economics and Management1611-16992029-44332023-12-0124610.3846/jbem.2023.20654RMB resilience strategies to drive business performance amid the global crisisYingrong Zheng0Hao Dong1Marko Milojevic2Department of Economics, Sejong University, Seoul, South KoreaDepartment of Economic Management, Shandong Vocational College of Science and Technology, Weifang, ChinaDepartment of Accounting and Audit, Singidunum University, Belgrade, Serbia The purpose of this article is to examine the impact of RMB exchange rate fluctuations on the strategic decisions of Chinese companies in the context of their export activity in the foreign market. The research methodology is based on integrated annual customs data for the period 2014–2021 and econometric analysis. The upward fluctuations in the level of the real effective exchange rate of the RMB encourage companies to withdraw from foreign markets and lead to a significant slowdown in companies’ export market entry. At the same time, companies with foreign capital are able to cope with currency risks to a much greater extent than companies with state and private participation. The analysis of company characteristics based on the principle of differentiation shows that company performance, profit volume, business scale, and export experience of a company can lead to a delay in the favorable effect of RMB appreciation for companies leaving export markets. This article provides valuable guidance for companies on strategies to avoid currency risks and make effective management decisions in the context of exports. First published online 18 January 2024 https://journals.vilniustech.lt/index.php/JBEM/article/view/20654businessforeign exchange marketexportmodellingmoney supplystrategy
spellingShingle Yingrong Zheng
Hao Dong
Marko Milojevic
RMB resilience strategies to drive business performance amid the global crisis
Journal of Business Economics and Management
business
foreign exchange market
export
modelling
money supply
strategy
title RMB resilience strategies to drive business performance amid the global crisis
title_full RMB resilience strategies to drive business performance amid the global crisis
title_fullStr RMB resilience strategies to drive business performance amid the global crisis
title_full_unstemmed RMB resilience strategies to drive business performance amid the global crisis
title_short RMB resilience strategies to drive business performance amid the global crisis
title_sort rmb resilience strategies to drive business performance amid the global crisis
topic business
foreign exchange market
export
modelling
money supply
strategy
url https://journals.vilniustech.lt/index.php/JBEM/article/view/20654
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AT markomilojevic rmbresiliencestrategiestodrivebusinessperformanceamidtheglobalcrisis