Tenders for Institutional Communication Campaigns in the Spanish Autonomous Communities: Transparency or Digital Disinformation
With an investment of over 700 million euros, the public sector is the main advertiser in the Spanish market. Altogether, the central, regional, and local governments launch more than 5000 institutional advertising and communication contracts. In Spain, these tenders are governed by Law 9/2017 on Pu...
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| Format: | Article |
| Language: | English |
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MDPI AG
2023-02-01
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| Series: | Societies |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2075-4698/13/3/52 |
| _version_ | 1797608982522626048 |
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| author | Montserrat Vázquez-Gestal Jesús Pérez-Seoane Ana Belén Fernández-Souto |
| author_facet | Montserrat Vázquez-Gestal Jesús Pérez-Seoane Ana Belén Fernández-Souto |
| author_sort | Montserrat Vázquez-Gestal |
| collection | DOAJ |
| description | With an investment of over 700 million euros, the public sector is the main advertiser in the Spanish market. Altogether, the central, regional, and local governments launch more than 5000 institutional advertising and communication contracts. In Spain, these tenders are governed by Law 9/2017 on Public Sector Contracts and Law 19/2013 on Transparency, Access to Public Information and Good Governance, in compliance with which governments have developed openly accessible websites that provide practical information on the contracts for interested individuals and companies. This paper compares all regional procurement platforms through the study of a hundred institutional communication public contracts launched in 2021, assessing the usefulness of the published content, detecting good practices, and identifying gaps and areas of improvement. The results obtained support the idea that these platforms do not provide exhaustive information on public contracts, which limits their potential as tools aimed at ensuring competition and transparency in public contracts. Based on this last criterion, a ranking is created among the regions analysed. |
| first_indexed | 2024-03-11T05:55:16Z |
| format | Article |
| id | doaj.art-620a5a7ec2dd43e1a17252fd7c7fb304 |
| institution | Directory Open Access Journal |
| issn | 2075-4698 |
| language | English |
| last_indexed | 2024-03-11T05:55:16Z |
| publishDate | 2023-02-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Societies |
| spelling | doaj.art-620a5a7ec2dd43e1a17252fd7c7fb3042023-11-17T13:51:08ZengMDPI AGSocieties2075-46982023-02-011335210.3390/soc13030052Tenders for Institutional Communication Campaigns in the Spanish Autonomous Communities: Transparency or Digital DisinformationMontserrat Vázquez-Gestal0Jesús Pérez-Seoane1Ana Belén Fernández-Souto2Department of Audiovisual Communications and Advertising, University of Vigo, 36310 Vigo, SpainDepartment of Audiovisual Communications and Advertising, University of Vigo, 36310 Vigo, SpainDepartment of Audiovisual Communications and Advertising, University of Vigo, 36310 Vigo, SpainWith an investment of over 700 million euros, the public sector is the main advertiser in the Spanish market. Altogether, the central, regional, and local governments launch more than 5000 institutional advertising and communication contracts. In Spain, these tenders are governed by Law 9/2017 on Public Sector Contracts and Law 19/2013 on Transparency, Access to Public Information and Good Governance, in compliance with which governments have developed openly accessible websites that provide practical information on the contracts for interested individuals and companies. This paper compares all regional procurement platforms through the study of a hundred institutional communication public contracts launched in 2021, assessing the usefulness of the published content, detecting good practices, and identifying gaps and areas of improvement. The results obtained support the idea that these platforms do not provide exhaustive information on public contracts, which limits their potential as tools aimed at ensuring competition and transparency in public contracts. Based on this last criterion, a ranking is created among the regions analysed.https://www.mdpi.com/2075-4698/13/3/52transparencyinstitutional communicationtenderpublic administration |
| spellingShingle | Montserrat Vázquez-Gestal Jesús Pérez-Seoane Ana Belén Fernández-Souto Tenders for Institutional Communication Campaigns in the Spanish Autonomous Communities: Transparency or Digital Disinformation Societies transparency institutional communication tender public administration |
| title | Tenders for Institutional Communication Campaigns in the Spanish Autonomous Communities: Transparency or Digital Disinformation |
| title_full | Tenders for Institutional Communication Campaigns in the Spanish Autonomous Communities: Transparency or Digital Disinformation |
| title_fullStr | Tenders for Institutional Communication Campaigns in the Spanish Autonomous Communities: Transparency or Digital Disinformation |
| title_full_unstemmed | Tenders for Institutional Communication Campaigns in the Spanish Autonomous Communities: Transparency or Digital Disinformation |
| title_short | Tenders for Institutional Communication Campaigns in the Spanish Autonomous Communities: Transparency or Digital Disinformation |
| title_sort | tenders for institutional communication campaigns in the spanish autonomous communities transparency or digital disinformation |
| topic | transparency institutional communication tender public administration |
| url | https://www.mdpi.com/2075-4698/13/3/52 |
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