The Role of Customer Trust, Service Quality and Value Dimensions in Determining Satisfaction and Loyalty: An Empirical Study of Mobile Telecommunication Industry in Pakistan

The Role of Customer Trust, Service Quality and Value Dimensions in Determining Satisfaction and Loyalty: An Empirical Study of Mobile Telecommunication Industry in Pakistan

Purpose – The primary purpose of this study is to investigate the factors which influence customer satisfaction and customer loyalty in telecommunication services. Customer satisfaction and loyalty are considered to be major components ensuring effectiveness and growth in the services industry. Des...

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Bibliographic Details
Main Authors: Wajeeha Aslam, Imtiaz Arif, Kashif Farhat, Marium Khursheed
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2018-01-01
Series:Tržište
Subjects:
customer satisfaction
customer loyalty
trust
service quality
perceived value
Online Access:https://hrcak.srce.hr/file/311493

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