Factors Affecting Customer Loyalty: An Empirical Evidence from the Toll Road Industry in Indonesia

Factors Affecting Customer Loyalty: An Empirical Evidence from the Toll Road Industry in Indonesia

Toll road rest areas are one of the main pillars of the toll road industry, and higher interest in buying at toll road rest areas is one of the keys to their financial success. The research aimed to identify and analyze the relationship between revisit intention and customer loyalty, as well as perc...

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Bibliografski detalji
Glavni autori: Denny Chandra Irawan, Yeshika Alversia
Format: Članak
Jezik:English
Izdano: Bina Nusantara University 2024-02-01
Serija:Binus Business Review
Teme:
customer loyalty
toll road industry
perceived price justice
perceived satisfaction
service quality
revisit intention
Online pristup:https://journal.binus.ac.id/index.php/BBR/article/view/10045

Internet

https://journal.binus.ac.id/index.php/BBR/article/view/10045

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