Social Representations Theory

This article argues that the theory of social representations can give valuable contributions to media research. It offers a new theory-based approach for studying how the media and citizens socially represent societal and political issues colouring our age, or some specific time period. Two fundame...

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Main Author: Höijer Birgitta
Format: Article
Language:English
Published: Sciendo 2011-11-01
Series:Nordicom Review
Subjects:
Online Access:https://doi.org/10.1515/nor-2017-0109
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author Höijer Birgitta
author_facet Höijer Birgitta
author_sort Höijer Birgitta
collection DOAJ
description This article argues that the theory of social representations can give valuable contributions to media research. It offers a new theory-based approach for studying how the media and citizens socially represent societal and political issues colouring our age, or some specific time period. Two fundamental communicative mechanisms – anchoring and objectification – are posited by the theory. These mechanisms, with a set of subcategories, are presented and it is shown how they can be used as conceptual analytical tools in empirical analysis. Concrete examples are given from a study on climate change and the media.
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spelling doaj.art-624fa878d30c4ccca0867c21495903542023-08-02T07:24:07ZengSciendoNordicom Review2001-51192011-11-0132231610.1515/nor-2017-0109Social Representations TheoryHöijer Birgitta0Ph.D., Professor, Faculty of Humanities and Social Sciences, Örebro UniversityThis article argues that the theory of social representations can give valuable contributions to media research. It offers a new theory-based approach for studying how the media and citizens socially represent societal and political issues colouring our age, or some specific time period. Two fundamental communicative mechanisms – anchoring and objectification – are posited by the theory. These mechanisms, with a set of subcategories, are presented and it is shown how they can be used as conceptual analytical tools in empirical analysis. Concrete examples are given from a study on climate change and the media.https://doi.org/10.1515/nor-2017-0109social representationsmedia researchcommunicative mechanismsanchoringobjectificationclimate change
spellingShingle Höijer Birgitta
Social Representations Theory
Nordicom Review
social representations
media research
communicative mechanisms
anchoring
objectification
climate change
title Social Representations Theory
title_full Social Representations Theory
title_fullStr Social Representations Theory
title_full_unstemmed Social Representations Theory
title_short Social Representations Theory
title_sort social representations theory
topic social representations
media research
communicative mechanisms
anchoring
objectification
climate change
url https://doi.org/10.1515/nor-2017-0109
work_keys_str_mv AT hoijerbirgitta socialrepresentationstheory