Effect of the Social Media Marketing Strategy on Customer Participation Intention in Light of the Mediating Role of Customer Perceived Value

Effect of the Social Media Marketing Strategy on Customer Participation Intention in Light of the Mediating Role of Customer Perceived Value

Purpose – The main purpose of this study is to assess the effect of social media marketing strategy components on customer participation with organizations active in the Iranian insurance industry, taking into account the mediating role of value perceived by insurance service customers. Design/Meth...

Full description

Bibliographic Details
Main Authors: Ardeshir Bazrkar, Mohammad Hajimohammadi, Erfan Aramoon, Vahid Aramoon
Format: Article
Language:English
Published: Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2021-01-01
Series:Tržište
Subjects:
social media marketing strategy
customer participation intention
customer perceived value
Iran insurance industry
Online Access:https://hrcak.srce.hr/file/377278

Similar Items

Similar Items