Sponsor Marka Kimlik Uyumunun Marka İmaj Transferi Üzerine Etkisi: Çoklu Fuar Sponsorluğunun Analizi
It is known that sponsorship has a significant impact on the performance of marketing. In the study, it was aimed to create a conceptual structure in the sponsorship communication process. The research conducted by Cardist in 210 exhibitors shows the factors affecting the relationship between the...
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| Format: | Article |
| Language: | English |
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Gaziantep University
2018-10-01
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| Series: | Gaziantep University Journal of Social Sciences |
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| Online Access: | http://dergipark.gov.tr/download/article-file/543602 |