Switching intention to online channel in Vietnam – A case study of consumer electronics goods

Switching intention to online channel in Vietnam – A case study of consumer electronics goods

AbstractOnline retailing has been growing significantly. However, electronic retailers have still encountered some issues related to consumer psychology and potential risks besides the widely acknowledged advantages of the online channels. This current study extends the PPM (Push-Pull-Mooring) frame...

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Bibliographic Details
Main Authors: Phan Duy Hung, Vu Huy Thong, Pham Van Tuan, Nguyen Huu Dang Khoa, Nguyen Quynh Trang
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
buying offline and online
PPM
switching intention
Kaouther Kooli, Bournemouth University, United Kingdom
Asian Studies; Consumer Psychology; Business, Management and Accounting
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2023.2291861

Internet

https://www.tandfonline.com/doi/10.1080/23311975.2023.2291861

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