SUSTAINABILITY MARKETING PRACTICES AMONG THE LEADING FOOD RETAILERS IN CROATIA

SUSTAINABILITY MARKETING PRACTICES AMONG THE LEADING FOOD RETAILERS IN CROATIA

Sustainability issues are receiving increased attention in marketing literature and practice, and becoming a certain requirement in obtaining marketing efficiency. The aim of this paper is to analyze sustainability considerations in marketing theory with the focus on food retailing industry, and to...

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Bibliographic Details
Main Authors: Katja Rakusic Cvrtak, Danijela Perkusic Malkoc
Format: Article
Language:English
Published: Business School PAR 2018-06-01
Series:Journal of Business Paradigms
Subjects:
Sustainable development
Sustainability
Retailing
Croatian retail chains
Online Access:http://journal.par.hr/archives/send/7-vol-3-no-1/35-sustainability-marketing-practices-among-the-leading-food-retailers-in-croatia

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