Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?

Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?

Answering the strong need for insight into how minors can effectively be informed about advertising (e.g., influencer marketing) in online content, we ran an online experiment (N = 623 minors between 8 and 18 years old) testing the effects of two pictograms that were designed in co-creation with min...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид:	Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal
Формат:	Өгүүллэг
Хэл сонгох:	English
Хэвлэсэн:	Cogitatio 2023-11-01
Цуврал:	Media and Communication
Нөхцлүүд:	advertising literacy awareness campaign disclosure influencer marketing minors online video persuasion knowledge pictograms transparency
Онлайн хандалт:	https://www.cogitatiopress.com/mediaandcommunication/article/view/7050

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