Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?

Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?

Answering the strong need for insight into how minors can effectively be informed about advertising (e.g., influencer marketing) in online content, we ran an online experiment (N = 623 minors between 8 and 18 years old) testing the effects of two pictograms that were designed in co-creation with min...

Detaylı Bibliyografya
Asıl Yazarlar:	Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal
Materyal Türü:	Makale
Dil:	English
Baskı/Yayın Bilgisi:	Cogitatio 2023-11-01
Seri Bilgileri:	Media and Communication
Konular:	advertising literacy awareness campaign disclosure influencer marketing minors online video persuasion knowledge pictograms transparency
Online Erişim:	https://www.cogitatiopress.com/mediaandcommunication/article/view/7050

Benzer Materyaller

Insights in adolescents’ advertising literacy, perceptions and responses regarding sponsored influencer videos and disclosures
Yazar:: Sophia van Dam, ve diğerleri
Baskı/Yayın Bilgisi: (2019-05-01)

Disguising Commercial Intentions: Sponsorship Disclosure Practices of Mexican Instamoms
Yazar:: Luisa Zozaya-Durazo, ve diğerleri
Baskı/Yayın Bilgisi: (2022-02-01)

Strengthening Children’s Advertising Defenses: The Effects of Forewarning of Commercial and Manipulative Intent
Yazar:: Esther Rozendaal, ve diğerleri
Baskı/Yayın Bilgisi: (2016-08-01)

Formulating visual concepts in designing advertising campaigns for projects of the sustainable development plan in Egypt 2030
Yazar:: Dr. Ahmed Sayed Hamoda El Sayed
Baskı/Yayın Bilgisi: (2024-04-01)

The Impact of Influencers Advertising, Brand Awareness, and Brand Image on The Purchase Intention of YouTube Viewers
Yazar:: Khaled Ahmed Ali
Baskı/Yayın Bilgisi: (2024-07-01)

Effects of online behaviorally targeted native advertising on persuasion: A test of two competing mechanisms
Yazar:: Eva A. van Reijmersdal, ve diğerleri
Baskı/Yayın Bilgisi: (2022-08-01)

Encyclopedia of Major Marketing Campaigns.
Yazar:: Riggs, Thomas, 1963-, editor 490733, ve diğerleri
Baskı/Yayın Bilgisi: (2007)

ADVERTISING AND PROPAGANDA IN CONTEMPORARY SOCIETY: SIMILARITIES AND DIFFERENCES
Yazar:: Camelia PAVEL
Baskı/Yayın Bilgisi: (2013-11-01)

ADVERTISING AS MEAN OF MANIPULATION OF PEOPLE
Yazar:: Camelia PAVEL
Baskı/Yayın Bilgisi: (2014-04-01)

Comparative Study of Transparency and Disclosure Indices In Developing and Developed Countries
Yazar:: Ali Asghar Anvary Rostamy, ve diğerleri
Baskı/Yayın Bilgisi: (2015-02-01)

Creative conception in the design of awareness advertising campaigns to achieve sustainable development
Yazar:: Ibtehag Aldrady
Baskı/Yayın Bilgisi: (2021-05-01)

Designing advertising awareness campaigns to change the attitude towards people of determination “Paralympics as a model”
Yazar:: Aliaa Turafy
Baskı/Yayın Bilgisi: (2023-11-01)

THE IDENTIFICATION OF PERSUASIVE MESSAGE CAMPAIGN “WONDERFUL INDONESIA 2015”
Yazar:: Ilona Vicenovie Oisina, ve diğerleri
Baskı/Yayın Bilgisi: (2017-09-01)

Campaign planner for integrated brand communications /
Yazar:: 250460 Sayre, Shay
Baskı/Yayın Bilgisi: (2005)

The Determinants of Choosing Endorser in Iranian Campaigns
Yazar:: Sepideh Nasiri, ve diğerleri
Baskı/Yayın Bilgisi: (2019-01-01)

Adolescents’ Understanding of the Model of Sponsored Content of Social Media Influencer Instagram Stories
Yazar:: Delia Cristina Balaban, ve diğerleri
Baskı/Yayın Bilgisi: (2022-03-01)

Topic Diversity in Social Media Campaigning: A Study of the 2022 Australian Federal Election
Yazar:: Hannah Decker, ve diğerleri
Baskı/Yayın Bilgisi: (2024-06-01)

YouTubers vs. VTubers: Persuasiveness of human and virtual presenters in promotional videos
Yazar:: Hiroshi Sakuma, ve diğerleri
Baskı/Yayın Bilgisi: (2023-03-01)

The Theoretical Aspects of Advertising Campaigns on the Internet
Yazar:: Khaustov Mykyta M.
Baskı/Yayın Bilgisi: (2019-07-01)

Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) : an experiment on Malaysian perceived risk toward chocolate drink purchase intention /
Yazar:: Nurul Nadiah Ismail, 1990-, author 525429, ve diğerleri
Baskı/Yayın Bilgisi: (2015)

Government-campaign brand (1MALAYSIA) vs. manufacturer brand (NESTLE) [electronic resource] : an experiment on Malaysian perceived risk toward chocolate drink purchase intention /
Yazar:: Nurul Nadiah Ismail, 1990-, author 525429, ve diğerleri
Baskı/Yayın Bilgisi: (2015)

Can online political targeting be rendered transparent? Prospects for campaign oversight using the Facebook Ad Library
Yazar:: Somya Mehta, ve diğerleri
Baskı/Yayın Bilgisi: (2022-03-01)

The Creative Role of Employing Augmented Reality into The Design of Political Advertising Campaigns
Yazar:: Mohanad Ghandour, ve diğerleri
Baskı/Yayın Bilgisi: (2020-05-01)

MODERN APPROACH OF ARTISTIC AND PERSUASIVE MARKETING COMMUNICATION
Yazar:: Mihai-Ioan ROȘCA, ve diğerleri
Baskı/Yayın Bilgisi: (2021-12-01)

INFLUENCER MARKETING – PERSUASION OF THE FOLLOWERS
Yazar:: Ketrin SZIKSZAI-NÉMETH
Baskı/Yayın Bilgisi: (2020-12-01)

Formation and peculiarities of advertising campaign
Yazar:: Yu.O. Golovchuk, ve diğerleri
Baskı/Yayın Bilgisi: (2020-03-01)

A Path Toward a More Understandable Advertising Disclosure for Children
Yazar:: Ines Katrin Spielvogel
Baskı/Yayın Bilgisi: (2021-07-01)

Quantifying Data-Driven Campaigning Across Sponsors and Platforms
Yazar:: Michael M. Franz, ve diğerleri
Baskı/Yayın Bilgisi: (2024-10-01)

Conceptual art and its role in awareness campaigns
Yazar:: Ali Adel Fouad, ve diğerleri
Baskı/Yayın Bilgisi: (2023-05-01)

The Problems and Prospects for the Development of Advertising Campaigns in Ukraine
Yazar:: Liakh Іnna O., ve diğerleri
Baskı/Yayın Bilgisi: (2023-03-01)

The three-step persuasion model on YouTube: A grounded theory study on persuasion in the protein supplements industry
Yazar:: Jayanshi Tripathi, ve diğerleri
Baskı/Yayın Bilgisi: (2022-10-01)

Developing a visual rhetoric conceptual framework for Public Service Announcements (PSAs) advertising campaigns / Nur Safinas Albakry
Yazar:: Albakry, Nur Safinas
Baskı/Yayın Bilgisi: (2016)

Card Stories on YouTube: A New Frame for Online Self-Disclosure
Yazar:: Sabina Misoch
Baskı/Yayın Bilgisi: (2014-04-01)

Design Advertising Campaigns to raise awareness against harassment behavior to achieve the sustainable development goals of the Egyptian Vision 2030
Yazar:: Aliaa Turafy
Baskı/Yayın Bilgisi: (2022-11-01)

Why context matters in a changing social media environment: The role of placement prominence as a moderator of disclosure effects in sponsored influencer content
Yazar:: Johannes Beckert, ve diğerleri
Baskı/Yayın Bilgisi: (2022-06-01)

Persuasive Acts in the AsianGuyStream’s YouTube Contents
Yazar:: Gabriella Novainty Soedjarwo, ve diğerleri
Baskı/Yayın Bilgisi: (2024-11-01)

Full disclosure: the Perils and promise of transparency /
Yazar:: Fung, Archon 1968-, ve diğerleri
Baskı/Yayın Bilgisi: (2007)

Going viral on advertising YouTube video: Detecting the influences
Yazar:: Giuliana Isabella, ve diğerleri
Baskı/Yayın Bilgisi: (2023-08-01)

MODALITY AND PERSUASION IN ADVERTISING: THE TRANSLATION ASPECT
Yazar:: Natalia I. Talan
Baskı/Yayın Bilgisi: (2022-06-01)

YouTube advertising value and its effects on purchase intention
Yazar:: Duygu Firat
Baskı/Yayın Bilgisi: (2019-09-01)