Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?

Can an Awareness Campaign Boost the Effectiveness of Influencer Marketing Disclosures in YouTube Videos?

Answering the strong need for insight into how minors can effectively be informed about advertising (e.g., influencer marketing) in online content, we ran an online experiment (N = 623 minors between 8 and 18 years old) testing the effects of two pictograms that were designed in co-creation with min...

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Chi tiết về thư mục
Những tác giả chính:	Sophie C. Boerman, Eva A. van Reijmersdal, Esther Rozendaal
Định dạng:	Bài viết
Ngôn ngữ:	English
Được phát hành:	Cogitatio 2023-11-01
Loạt:	Media and Communication
Những chủ đề:	advertising literacy awareness campaign disclosure influencer marketing minors online video persuasion knowledge pictograms transparency
Truy cập trực tuyến:	https://www.cogitatiopress.com/mediaandcommunication/article/view/7050

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