Generation X and Y: Impact of Work Attitudes and Work Values on Employee Performance

Sustainable competitive advantage lies in the intellectual capital of firms, where it has become important to retain employees and train them for future leadership. Hence, firms must recognize the importance of the work values and attitudes of the employed Generation. Understanding Generational dive...

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Main Authors: Sania Usmani, Muhammad Haris Asif, Muhammad Zaid Mahmood, Muhammad Yousuf Khan, Mir Burhan
Format: Article
Language:English
Published: University of Management and Technology 2019-12-01
Series:Journal of Management and Research
Subjects:
Online Access:https://ojs.umt.edu.pk/index.php/jmr/article/view/258
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author Sania Usmani
Muhammad Haris Asif
Muhammad Zaid Mahmood
Muhammad Yousuf Khan
Mir Burhan
author_facet Sania Usmani
Muhammad Haris Asif
Muhammad Zaid Mahmood
Muhammad Yousuf Khan
Mir Burhan
author_sort Sania Usmani
collection DOAJ
description Sustainable competitive advantage lies in the intellectual capital of firms, where it has become important to retain employees and train them for future leadership. Hence, firms must recognize the importance of the work values and attitudes of the employed Generation. Understanding Generational diversity and using the right strategy is crucial for the firm’s success. Theorization of Generational differences have been applied in Western Cultures more often than Eastern Cultures, hence this research expanded the concept of Generational diversity to the banking workforce of Karachi, Pakistan. The relationship between Generation X and Y work values and attitudes on employee performance was examined. Three hundred people from Generation X and Y were taken as a sample from the Commercial Banks in Karachi and responses on different work attitudes and values were taken. It was found that values and attitudes have a significant relationship with employee performance for both Generation X and Y. However, cognitive and social values are important for Generation X while cognitive, instrumental and prestige values are important for Generation Y employees. The study theoretically contributes to work values and attitudes perspective, generational theory and performance perspective and offers implications for creating a suitable combination of tasks and rewards with respect to individual needs.
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spelling doaj.art-62be09b80310470186926516171d56c32022-12-22T03:06:56ZengUniversity of Management and TechnologyJournal of Management and Research2218-27052519-79242019-12-016210.29145/jmr/62/060203Generation X and Y: Impact of Work Attitudes and Work Values on Employee PerformanceSania Usmani0Muhammad Haris Asif1Muhammad Zaid Mahmood2Muhammad Yousuf Khan3Mir Burhan4Iqra University, KarachiBuraq EnterprisesB|Braun Pakistan (Pvt. Ltd.)ABTACH LTD.DarazSustainable competitive advantage lies in the intellectual capital of firms, where it has become important to retain employees and train them for future leadership. Hence, firms must recognize the importance of the work values and attitudes of the employed Generation. Understanding Generational diversity and using the right strategy is crucial for the firm’s success. Theorization of Generational differences have been applied in Western Cultures more often than Eastern Cultures, hence this research expanded the concept of Generational diversity to the banking workforce of Karachi, Pakistan. The relationship between Generation X and Y work values and attitudes on employee performance was examined. Three hundred people from Generation X and Y were taken as a sample from the Commercial Banks in Karachi and responses on different work attitudes and values were taken. It was found that values and attitudes have a significant relationship with employee performance for both Generation X and Y. However, cognitive and social values are important for Generation X while cognitive, instrumental and prestige values are important for Generation Y employees. The study theoretically contributes to work values and attitudes perspective, generational theory and performance perspective and offers implications for creating a suitable combination of tasks and rewards with respect to individual needs. https://ojs.umt.edu.pk/index.php/jmr/article/view/258work valueswork attitudesemployee performancecognitivesocialinstrumental
spellingShingle Sania Usmani
Muhammad Haris Asif
Muhammad Zaid Mahmood
Muhammad Yousuf Khan
Mir Burhan
Generation X and Y: Impact of Work Attitudes and Work Values on Employee Performance
Journal of Management and Research
work values
work attitudes
employee performance
cognitive
social
instrumental
title Generation X and Y: Impact of Work Attitudes and Work Values on Employee Performance
title_full Generation X and Y: Impact of Work Attitudes and Work Values on Employee Performance
title_fullStr Generation X and Y: Impact of Work Attitudes and Work Values on Employee Performance
title_full_unstemmed Generation X and Y: Impact of Work Attitudes and Work Values on Employee Performance
title_short Generation X and Y: Impact of Work Attitudes and Work Values on Employee Performance
title_sort generation x and y impact of work attitudes and work values on employee performance
topic work values
work attitudes
employee performance
cognitive
social
instrumental
url https://ojs.umt.edu.pk/index.php/jmr/article/view/258
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AT muhammadzaidmahmood generationxandyimpactofworkattitudesandworkvaluesonemployeeperformance
AT muhammadyousufkhan generationxandyimpactofworkattitudesandworkvaluesonemployeeperformance
AT mirburhan generationxandyimpactofworkattitudesandworkvaluesonemployeeperformance