Emotional appeals and social support in organizational YouTube videos during COVID-19

Emotional appeals and social support in organizational YouTube videos during COVID-19

Through a content analysis of 106 organizational YouTube videos during COVID-19 from March to September 2020 and sentiment analysis of the 9398 audiences’ comments, this study aims to analyze the emotional appeals, social support, and preventive behaviors reflected in the organizational YouTube vide...

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Bibliographic Details
Main Authors:	Wenjing Xie, Amanda Damiano, Chang-Han Jong
Format:	Article
Language:	English
Published:	Elsevier 2022-12-01
Series:	Telematics and Informatics Reports
Subjects:	COVID-19 CERC model Emotional appeals Social support
Online Access:	http://www.sciencedirect.com/science/article/pii/S2772503022000263

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