Analysis of the impact of consumer animosity on purchase decisions
Consumer animosity, as one of the limiting factors in the globalization of the markets, and its effects on purchasing decisions, is one of the most important issues in the field of marketing and consumer behavior which has been the subject of few research studies. This study aims to study the effect...
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| Format: | Article |
| Language: | fas |
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University of Tehran
2016-07-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_58698_2839337de8129817352c9918a9ecb6be.pdf |
| _version_ | 1818892433632526336 |
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| author | Faezeh Abbasi Milad Moradi Dizgarani Mahdi Hosseinpor |
| author_facet | Faezeh Abbasi Milad Moradi Dizgarani Mahdi Hosseinpor |
| author_sort | Faezeh Abbasi |
| collection | DOAJ |
| description | Consumer animosity, as one of the limiting factors in the globalization of the markets, and its effects on purchasing decisions, is one of the most important issues in the field of marketing and consumer behavior which has been the subject of few research studies. This study aims to study the effects of consumer animosity on purchase decisions. This study is an applied one according to the purpose and it is a descriptive survey according to the method. The population of this study was 1277 of MS students in business management at Islamic Azad University of Kermanshah. The sample of the study was 297 based on Morgan’s table. The sampling procedure was simple-random sampling and a researcher made questionnaire was utilized to collect the data. The statistical analyses were run by SPSS and AMOS. The results of the study reveal that general animosity has a direct, significant effect on purchase decisions; economical animosity has an indirect, significant effect on purchase decisions with complete mediation of Purchase Involvement and ethnic animosity has both direct and indirect significant effects on Purchase decisions with partial mediation of Purchase Involvement. |
| first_indexed | 2024-12-19T17:56:38Z |
| format | Article |
| id | doaj.art-62e183c13cbc43f1b5af6f5f7b610142 |
| institution | Directory Open Access Journal |
| issn | 2008-5907 2423-5091 |
| language | fas |
| last_indexed | 2024-12-19T17:56:38Z |
| publishDate | 2016-07-01 |
| publisher | University of Tehran |
| record_format | Article |
| series | مدیریت بازرگانی |
| spelling | doaj.art-62e183c13cbc43f1b5af6f5f7b6101422022-12-21T20:11:48ZfasUniversity of Tehranمدیریت بازرگانی2008-59072423-50912016-07-018239541210.22059/jibm.2016.5869858698Analysis of the impact of consumer animosity on purchase decisionsFaezeh Abbasi0Milad Moradi Dizgarani1Mahdi Hosseinpor2دانشجوی دکتری مدیریت بازرگانی ـ گرایش بازاریابی، دانشگاه آزاد اسلامی واحد همدان، ایرانکارشناسارشد مدیریت اجرایی، دانشکدۀ علوم اقتصادی و اداری، دانشگاه مازندران، بابلسر، ایراناستادیار مدیریت کارآفرینی، دانشکدۀ علوم اجتماعی دانشگاه رازی، کرمانشاه، ایرانConsumer animosity, as one of the limiting factors in the globalization of the markets, and its effects on purchasing decisions, is one of the most important issues in the field of marketing and consumer behavior which has been the subject of few research studies. This study aims to study the effects of consumer animosity on purchase decisions. This study is an applied one according to the purpose and it is a descriptive survey according to the method. The population of this study was 1277 of MS students in business management at Islamic Azad University of Kermanshah. The sample of the study was 297 based on Morgan’s table. The sampling procedure was simple-random sampling and a researcher made questionnaire was utilized to collect the data. The statistical analyses were run by SPSS and AMOS. The results of the study reveal that general animosity has a direct, significant effect on purchase decisions; economical animosity has an indirect, significant effect on purchase decisions with complete mediation of Purchase Involvement and ethnic animosity has both direct and indirect significant effects on Purchase decisions with partial mediation of Purchase Involvement.https://jibm.ut.ac.ir/article_58698_2839337de8129817352c9918a9ecb6be.pdfConsumer animositypurchase decisionsPurchase Involvement |
| spellingShingle | Faezeh Abbasi Milad Moradi Dizgarani Mahdi Hosseinpor Analysis of the impact of consumer animosity on purchase decisions مدیریت بازرگانی Consumer animosity purchase decisions Purchase Involvement |
| title | Analysis of the impact of consumer animosity on purchase decisions |
| title_full | Analysis of the impact of consumer animosity on purchase decisions |
| title_fullStr | Analysis of the impact of consumer animosity on purchase decisions |
| title_full_unstemmed | Analysis of the impact of consumer animosity on purchase decisions |
| title_short | Analysis of the impact of consumer animosity on purchase decisions |
| title_sort | analysis of the impact of consumer animosity on purchase decisions |
| topic | Consumer animosity purchase decisions Purchase Involvement |
| url | https://jibm.ut.ac.ir/article_58698_2839337de8129817352c9918a9ecb6be.pdf |
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