Assessment of Visitor Satisfaction in Mole National Park, Ghana
Arrivals to Mole National Park (MNP), the largest in Ghana were projected by management to reach 100,000 guests by the close of2010. As at the end of December 2008, the park recorded only 16, 807 guest arrivals, the highest so far in its existence. By the close of year 2010, only 14,336 touris...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2013-01-01
|
| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/vol_23_article_6_2013.pdf
|
| _version_ | 1818238436807540736 |
|---|---|
| author | Conrad-J.Wuleka Kuuder Ernest Bagson I. Oscar Aalangdong |
| author_facet | Conrad-J.Wuleka Kuuder Ernest Bagson I. Oscar Aalangdong |
| author_sort | Conrad-J.Wuleka Kuuder |
| collection | DOAJ |
| description | Arrivals to Mole National Park (MNP), the largest in Ghana were projected by management to reach
100,000 guests by the close of2010. As at the end of December 2008, the park recorded only 16, 807
guest arrivals, the highest so far in its existence. By the close of year 2010, only 14,336 tourist arrivals
were recorded registering a drop, hence an illusion in attaining the2010 set target and even subsequent
years to come. This therefore gave a clue that revenue generated is not always enough to support park
administration and community development. This paper explores the underlying reasons accounting for
this trend by finding out tourists’ preferences in the park, the category of people who patronized the park
most and sourcing guest views on what can be done to make the park more attractive. A five month
period was used to elicit information from498 tourists who visited the Park employing questionnaire
administration and interview schedules. The results analyzed revealed that student groups in second
cycle and tertiary institutions patronized the park most on the domestic front, whilst on the foreign front, all
guests contacted were educated above high school level and many of them (57%) were on holiday in
Ghana. The driving force (motivation) behind these visits was to see animals in the wild. The most
preferred wildlife species visitors came to view were elephants, monkeys, lions, buffalo and birds
respectively. The recommendation is made that the road linking major cities and towns to the Park which
is “rough and rugged” be rehabilitated if government needs to improve tourists’ inflow to the park. |
| first_indexed | 2024-12-12T12:41:38Z |
| format | Article |
| id | doaj.art-62ecb2994aa247d6878b7e514ab9c0af |
| institution | Directory Open Access Journal |
| issn | 2223-814X |
| language | English |
| last_indexed | 2024-12-12T12:41:38Z |
| publishDate | 2013-01-01 |
| publisher | AfricaJournals |
| record_format | Article |
| series | African Journal of Hospitality, Tourism and Leisure |
| spelling | doaj.art-62ecb2994aa247d6878b7e514ab9c0af2022-12-22T00:24:12ZengAfricaJournalsAfrican Journal of Hospitality, Tourism and Leisure2223-814X2013-01-0123article_6_vol_2__3__2013Assessment of Visitor Satisfaction in Mole National Park, GhanaConrad-J.Wuleka Kuuder0Ernest Bagson1I. Oscar Aalangdong2 University for Development Studies University for Development Studies University for Development Studies Arrivals to Mole National Park (MNP), the largest in Ghana were projected by management to reach 100,000 guests by the close of2010. As at the end of December 2008, the park recorded only 16, 807 guest arrivals, the highest so far in its existence. By the close of year 2010, only 14,336 tourist arrivals were recorded registering a drop, hence an illusion in attaining the2010 set target and even subsequent years to come. This therefore gave a clue that revenue generated is not always enough to support park administration and community development. This paper explores the underlying reasons accounting for this trend by finding out tourists’ preferences in the park, the category of people who patronized the park most and sourcing guest views on what can be done to make the park more attractive. A five month period was used to elicit information from498 tourists who visited the Park employing questionnaire administration and interview schedules. The results analyzed revealed that student groups in second cycle and tertiary institutions patronized the park most on the domestic front, whilst on the foreign front, all guests contacted were educated above high school level and many of them (57%) were on holiday in Ghana. The driving force (motivation) behind these visits was to see animals in the wild. The most preferred wildlife species visitors came to view were elephants, monkeys, lions, buffalo and birds respectively. The recommendation is made that the road linking major cities and towns to the Park which is “rough and rugged” be rehabilitated if government needs to improve tourists’ inflow to the park. http://www.ajhtl.com/uploads/7/1/6/3/7163688/vol_23_article_6_2013.pdf visitor satisfaction domestic tourism wildlife tourist preference |
| spellingShingle | Conrad-J.Wuleka Kuuder Ernest Bagson I. Oscar Aalangdong Assessment of Visitor Satisfaction in Mole National Park, Ghana African Journal of Hospitality, Tourism and Leisure visitor satisfaction domestic tourism wildlife tourist preference |
| title | Assessment of Visitor Satisfaction in Mole National Park, Ghana |
| title_full | Assessment of Visitor Satisfaction in Mole National Park, Ghana |
| title_fullStr | Assessment of Visitor Satisfaction in Mole National Park, Ghana |
| title_full_unstemmed | Assessment of Visitor Satisfaction in Mole National Park, Ghana |
| title_short | Assessment of Visitor Satisfaction in Mole National Park, Ghana |
| title_sort | assessment of visitor satisfaction in mole national park ghana |
| topic | visitor satisfaction domestic tourism wildlife tourist preference |
| url |
http://www.ajhtl.com/uploads/7/1/6/3/7163688/vol_23_article_6_2013.pdf
|
| work_keys_str_mv | AT conradjwulekakuuder assessmentofvisitorsatisfactioninmolenationalparkghana AT ernestbagson assessmentofvisitorsatisfactioninmolenationalparkghana AT ioscaraalangdong assessmentofvisitorsatisfactioninmolenationalparkghana |