The research and development prospects of the Ukrainian tourist brand
The aim of the article. The features of Ukrainian tourism are analyzed in the article. Authors confirmed that Ukraine has good natural geographic, cultural, historical, socio-economic and other background for tourism industry development. New tourist brand of Ukraine is considered. Possible prospect...
Main Authors: | A.S. Teletov, V.V. Zarubinа, O.E. Timashova |
---|---|
Format: | Article |
Language: | English |
Published: |
Sumy State University
2014-03-01
|
Series: | Marketing i Menedžment Innovacij |
Subjects: | |
Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2014_1_27_42.pdf |
Similar Items
-
Creşterea competitivităţii unei destinaţii turistice prin brand şi branding. Studiu de caz: România
by: Ruxandra Irina POPESCU
Published: (2012-06-01) -
Problems of formation country brand of Kazakhstan at the modern stage.
by: A. B. T. B. Beyzhanova Rysbaeva
Published: (2016-12-01) -
Marketing approaches to tourist services in Ukraine
by: A.S. Teletov, et al.
Published: (2013-09-01) -
Marketing of sport tourism
by: A.S. Teletov, et al.
Published: (2015-03-01) -
BRANDING OF TOURIST CLUSTER SYSTEMS: CASE OF ALMATY MOUNTAIN CLUSTER IN THE REPUBLIC OF KAZAKHSTAN
by: Banu ZHARKENOVA, et al.
Published: (2023-09-01)