PREFERENCIAS Y VALORACI Ó N DE LOS NAVEGANTES EUROPEOS EN CANARIAS (ESPAÑA)
Nautical tourism is a strategic sector for the development of tourism in Spain and the sustainability of its traditional destinations, even though there are few studies on the area. The sector is a priority concern for the Canary Islands, and there is a clear public co...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Murcia
2017-01-01
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| Series: | Cuadernos de Turismo |
| Online Access: | http://www.redalyc.org/articulo.oa?id=39851043014 |
| Summary: | Nautical tourism is a strategic sector for the development of tourism in Spain and the sustainability of its traditional destinations, even though there are few studies on the area. The sector is a priority concern for the Canary Islands, and there is a clear public commitment to specialise and reposition the destination on a European level. The present article has been developed as a result of surveying 122 European yachtsmen on route to the Canary Islands between the years 2013 and 2014. It analyses their travel preferences and motivations and contrasts their evaluations and perceptions of the ports and the destination itself. The results provide the opportunity for developing recommendations for business model designs and for tourism management and promotional strategies. |
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| ISSN: | 1139-7861 1989-4635 |