PREFERENCIAS Y VALORACI Ó N DE LOS NAVEGANTES EUROPEOS EN CANARIAS (ESPAÑA)

Nautical tourism is a strategic sector for the development of tourism in Spain and the sustainability of its traditional destinations, even though there are few studies on the area. The sector is a priority concern for the Canary Islands, and there is a clear public co...

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Main Authors: Yen Elízabeth Lam-González, Carmelo Javier León, Javier de León Ledesma
Format: Article
Language:English
Published: Universidad de Murcia 2017-01-01
Series:Cuadernos de Turismo
Online Access:http://www.redalyc.org/articulo.oa?id=39851043014
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author Yen Elízabeth Lam-González
Carmelo Javier León
Javier de León Ledesma
author_facet Yen Elízabeth Lam-González
Carmelo Javier León
Javier de León Ledesma
author_sort Yen Elízabeth Lam-González
collection DOAJ
description Nautical tourism is a strategic sector for the development of tourism in Spain and the sustainability of its traditional destinations, even though there are few studies on the area. The sector is a priority concern for the Canary Islands, and there is a clear public commitment to specialise and reposition the destination on a European level. The present article has been developed as a result of surveying 122 European yachtsmen on route to the Canary Islands between the years 2013 and 2014. It analyses their travel preferences and motivations and contrasts their evaluations and perceptions of the ports and the destination itself. The results provide the opportunity for developing recommendations for business model designs and for tourism management and promotional strategies.
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spelling doaj.art-62f14a4c3c2e429db7b3880200dd3d1f2022-12-21T20:09:32ZengUniversidad de MurciaCuadernos de Turismo1139-78611989-46352017-01-0139311342PREFERENCIAS Y VALORACI Ó N DE LOS NAVEGANTES EUROPEOS EN CANARIAS (ESPAÑA)Yen Elízabeth Lam-GonzálezCarmelo Javier LeónJavier de León LedesmaNautical tourism is a strategic sector for the development of tourism in Spain and the sustainability of its traditional destinations, even though there are few studies on the area. The sector is a priority concern for the Canary Islands, and there is a clear public commitment to specialise and reposition the destination on a European level. The present article has been developed as a result of surveying 122 European yachtsmen on route to the Canary Islands between the years 2013 and 2014. It analyses their travel preferences and motivations and contrasts their evaluations and perceptions of the ports and the destination itself. The results provide the opportunity for developing recommendations for business model designs and for tourism management and promotional strategies.http://www.redalyc.org/articulo.oa?id=39851043014
spellingShingle Yen Elízabeth Lam-González
Carmelo Javier León
Javier de León Ledesma
PREFERENCIAS Y VALORACI Ó N DE LOS NAVEGANTES EUROPEOS EN CANARIAS (ESPAÑA)
Cuadernos de Turismo
title PREFERENCIAS Y VALORACI Ó N DE LOS NAVEGANTES EUROPEOS EN CANARIAS (ESPAÑA)
title_full PREFERENCIAS Y VALORACI Ó N DE LOS NAVEGANTES EUROPEOS EN CANARIAS (ESPAÑA)
title_fullStr PREFERENCIAS Y VALORACI Ó N DE LOS NAVEGANTES EUROPEOS EN CANARIAS (ESPAÑA)
title_full_unstemmed PREFERENCIAS Y VALORACI Ó N DE LOS NAVEGANTES EUROPEOS EN CANARIAS (ESPAÑA)
title_short PREFERENCIAS Y VALORACI Ó N DE LOS NAVEGANTES EUROPEOS EN CANARIAS (ESPAÑA)
title_sort preferencias y valoraci o n de los navegantes europeos en canarias espana
url http://www.redalyc.org/articulo.oa?id=39851043014
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AT carmelojavierleon preferenciasyvaloraciondelosnaveganteseuropeosencanariasespana
AT javierdeleonledesma preferenciasyvaloraciondelosnaveganteseuropeosencanariasespana